Posts Tagged ‘QR Codes’

Create a more engaging promotional experience with QR Codes

February 1st, 2012

Recently, we received a nice nod from ASI Advantages Magazine in regard to our business card design. Our card features two QR codes that direct people to either our website or to the LinkedIn profile of the card holder.

The business card is probably one of the oldest, most popular promotional products on the planet. Richly enscribed calling cards were the hallmark of the elite for centuries, each specifically designed to convey the personality of the owner. While they are now a mainstream item, their basic purpose has not really changed over time – but communications technology has.

Taking advantage of these changes can be the difference between good and great response. QR codes can be an integral part of a well-designed promotional program.

When you design your promotional campaigns, are you thinking about how to:

Drive recipients to an online destination to get more information?

Create a greater level of engagement with your brand?

Encourage someone to purchase your product or service?

Extend the reach of your original campaign?

Here are a couple of great resources and one shameless self-promotion that I have come across/written that talk about how best to integrate QR into your promotional endeavors. They also include cautionary advice of how a good idea can go bad.

MarketingProfs:
Five Tips for Implementing a Successful QR Code Campaign

ASI Advantages Magazine:
Build a Better Business Card

IMC Promotional Products Blog:
Three Tips on Integrating QR Codes and Promotional Products

Groundhog comes out of hiding to announce 2012 Mardi Gras promotional strategies

January 9th, 2012

The Groundhog spokesperson (who asked to remain anonymous,) reported that Fat Tuesday or Shrove Tuesday falls on February 21 of 2012. When asked why Groundhogs would emerge uncharacteristically early with this announcement, he issued the following statement:

“We might not look like a bunch of party animals, but we see real opportunity in promoting ourselves around this celebration. Granted, we didn’t really think of this in the most timely manner, but there are vendors that can meet our last minute Mardi Gras beads needs, including full-color decal medallions to customize our message.”

When asked how they were intending to capitalize on the use of throw beads, the Groundhog provided us with a short list of creative ways to promote with Mardi Gras beads.

  1. Sponsor a Mardi Gras Night event as a way to create brand awareness.
  2. Look for opportunities surrounding corporate, stadium, or tradeshow events around Mardi Gras to provide a memorable give-away item.
  3. Make fundraising festive! Makes a unique direct mail outreach. Add a QR Code on the decal to direct people to online donation URL’s.

When asked why throw beads were their choice over other items, he replied that they were cool, quick to produce, and people love them.

“They keep Mardi Gras beads around long after the event is over. The residual impression rate helps us out during periods of hibernation . . .  Laissez les bons temps rouler!”  Let the good times roll . . .

Three last minute fundraising ideas for breast cancer awareness campaigns

September 28th, 2011

October is breast cancer awareness month. Lots of last minute activity surrounding fundraising efforts for this important cause.

Is your company hosting a fundraising activity or awareness event? Add a bit of panache — and a lot of pink — with specially designed promotional products.

 We’ve compiled three simple and memorable ideas to help you raise awareness and increase engagement with potential donars in a short timeframe. Any of these ideas can be adapted to align with your regular advertising specialty needs as well.

 Mardi Gras Beads. Branded (pink!) inline decal beads or hanging medallion beads are always attention-grabbers and are fun to wear. Plus, they are often retained long after an event or worn to subsequent events. This creates more awareness for the featured charity with residual impressions.

 QR Codes. Consider adding a Quick Response code to any promotional product. These codes can direct people to donation landing pages, creating an instant connection between awareness and action.

Peel & Win. The “Peel & Win” decal can add an extra dimension by creating an impromptu raffle. Your audience can purchase a strand or card with a Peel & Win decal sticker and pull to reveal a prize. Proceeds from strand purchase can support fundraising efforts.

 These items have two things in common: first, they can be turned around very quickly and used for last minute events or as substitutes (in some cases, turn can be as fast as 48 hours). The second thing? They are a great way to create much needed awareness and support during the month of October and long beyond.

Three tips on integrating QR codes and promotional products

August 15th, 2011

I came across a great article about QR codes on the Content Marketing Institute’s blog that I thought was really relevant to the advertising specialties industry. It is a discussion of how to think of QR strategically and how the best intentions can fall flat at the implementation phase.

Why bother? A recent recent report published by ScanLife, estimates that 30-40% of all smart phone users have, at one time, downloaded a bar code scanning application. Another stat for you, there was a 1,600% increase in mobile bar code scanning in 2010. QR is mainstreaming fast and has become a powerful marketing tool.

Many times we think we have a great idea and fail to test. See the Content Marketing Institute article for some great examples of good promotional ideas gone wrong. QR is a powerful tool and can be used really effectively with promotional products – the right promotional products.

1. Flat = Legibility
Make sure the QR code will be displayed flat, not with folds or bumps that can compromise a QR code reader and impact the effectiveness of your campaign.

2. Destination Insurance 
Add a printed message as an alternative for those who need it. While this technology is mainstreaming, it is still new to some.

3. Test, Test, Test!
Make sure the sample works with the widest variety of phones/readers to ensure that the code can be easily read.

Promotional Products Go Scantastic with QR Codes

July 13th, 2011

The Quick Response Phenomenon is here and promotional products just went interactive!

QR: It’s short for Quick Response, and these codes are taking the marketing world by storm. QR codes are a user-friendly alternative to bar codes. They’ve been around since the mid-1990s, but the surge in camera phone usage has thrust QR codes onto center stage.

Why? Because customers can use their camera phones to quickly scan a QR code that will lead them to more information about a product or company.

QR codes are being put on everything from magazine pages to billboards. One creative restaurant even made a scanable QR code waffle. Now that’s multi-tasking at breakfast.

 What does this have to do with the advertising specialties world? The short answer: everything. QR codes are incredibly versatile and can be placed on just about any imaginable promotional product. Just imagine the possibilities: your branded item could truly communicate with your customers via quick response. This capability bridges the all-important gap between brand visibility and brand interaction.

When we say that QR codes can be placed on just about anything, we mean it. In the apparel world, you could put QR codes on tees or jersey scarves. And why not consider QR codes on beach balls for summer? Other codeable items include: Bead Medallions, Leis, Booster Banners,  Drawstring Backpacks, Pint Glasses, Shot Glasses, Coasters, … and the list goes on and on.

The possibilities are limited only by your imagination. Get ready for a quick response from your customers.