Posts Tagged ‘promotional industry’

Global Supply Chain Woes Revisited

November 28th, 2011

 

Hiccups in the global supply chain have a wide reaching effect on the promotional products industry. I thought I would revisit this timely subject. Originally posted in September of 2010, it still sheds good light on strategies for proactively managing supply chain woes.

The Issues

Inventory Shortages – In order to survive the recession, suppliers took a leaner inventory position. Subsequently, Asian manufacturers also took a leaner position in raw materials. Take cotton for example. There is now a worldwide shortage. The difficulty in obtaining yarns is causing production delays and increased material costs.

Fewer Factories – The global recession and subsequent lack of demand has resulted in a winnowing of production facilities. This may not have been obvious within the recent climate of curtailed need, but it is becoming increasingly evident as levels return to normal that there are fewer options out there.

Increased Cost of Labor – Manufacturing in Asia is simply becoming more expensive. Human rights issues have put pressure on governments to ensure better working conditions. Workers are beginning to organize and demand better wages and benefits. Populations are aging and younger workers are looking for higher status positions creating a labor shortage.

Chinese New Year – It happens every year. The double whammy effect of Chinese New Year shuts down and causes major headaches for suppliers and Chinese manufacturing facilities alike.  The subsequent game of production catch up can be equally daunting. We have listed the schedule below for your review. The best way to avoid issues: plan ahead.

Proactive Management

Plan Ahead! – Your best protection against these issues is to give your supplier as much time as possible to position an order for success. End to end production will take longer. Allow enough time, particularly on the shipping side, to make in hands dates. A good vendor will tell you the reality of the situation not what you want to hear.

Expect Price Increases – There is a tremendous amount of pressure on price today. Between increases in raw material, labor, and shipping costs, product cost will rise. Some of this will inevitably be passed on. A good vendor will be solution focused and help you look for options or alternatives.

Lots of Communication on Both Sides – It is very important to stay abreast of fluctuations in the process. Make sure you are receiving good communication from your vendor regarding the status of your order. With good upfront planning, quality production art the factory can work with, and the luxury of additional time, vendors and clients can navigate current industry realities.

Promotional Products are Fair Game

August 23rd, 2011

The State Fair: three small words, but they evoke a sensory whirlwind. Food, music, livestock…and a whole lot of people.

 Texas boasts the largest state fair with an estimated annual attendance of 3,000,000. The largest paid state fair is in Minnesota, which drew nearly 1.8 million visitors in 2010.

These attendance numbers add up to one thing for those in the advertising specialty industry: extra eyes on your brand. State fairs represent an extraordinary opportunity for the advertising specialty industry. While Texas and Minnesota win the blue ribbon attendance prizes, state fairs all around the country attract people in droves. Attendees are ripe for a good time — and for free goodies!

Why not consider capitalizing on the throngs of fun-seeking fairgoers with a branded promotional product? Give away highly coveted beads, and you’ll have fairgoers asking each other, “Where did you get that?” Offer branded drawstring backpacks and your logo will be loud, clear and mobile as fairgoers carry your backpack around all day.

Consider these additional “fair-ready” promotional product ideas:

Three tips on integrating QR codes and promotional products

August 15th, 2011

I came across a great article about QR codes on the Content Marketing Institute’s blog that I thought was really relevant to the advertising specialties industry. It is a discussion of how to think of QR strategically and how the best intentions can fall flat at the implementation phase.

Why bother? A recent recent report published by ScanLife, estimates that 30-40% of all smart phone users have, at one time, downloaded a bar code scanning application. Another stat for you, there was a 1,600% increase in mobile bar code scanning in 2010. QR is mainstreaming fast and has become a powerful marketing tool.

Many times we think we have a great idea and fail to test. See the Content Marketing Institute article for some great examples of good promotional ideas gone wrong. QR is a powerful tool and can be used really effectively with promotional products – the right promotional products.

1. Flat = Legibility
Make sure the QR code will be displayed flat, not with folds or bumps that can compromise a QR code reader and impact the effectiveness of your campaign.

2. Destination Insurance 
Add a printed message as an alternative for those who need it. While this technology is mainstreaming, it is still new to some.

3. Test, Test, Test!
Make sure the sample works with the widest variety of phones/readers to ensure that the code can be easily read.

Three Twists on the Company Picnic: #2 Tailgating

August 11th, 2011

This is the second installment for our Three Twists series on the Company Picnic.

Friendly competition has always been a part of the company picnic. Sack and three-legged races, egg drop relays, arm wrestling . . . I have fond memories of these not too serious activities. Why not go all out on the sports taligating theme?

Whether you choose pro or school team colors, company colors, or completely random color association by division, team color themed picnics can underscore friendly rivalry and a sense of team. Bonding is what its all about – right?

How to execute? Try decorated sports promotional products like pom poms, spirit sticks, or cowbells (see our previous post on noisemakers) as a way to get employees on the sidelines to engage.

For the more adventurous, sponsor a corporate facepainting contest. The individual or team who best represents the company logo/colors in their design wins.

Wigs or novelty headwear like logo head boppers, can be used to create a sense of whimsy. Picnics are about relaxation and a break from the boardroom. Silly stuff breaks the ice and can help bridge the gap between divisions.

High value prizes like titanium ionic necklaces in company colors or custom designed titanium ionic necklaces with company logos are great to reward participants.

Small give-aways can be tucked in to custom drawstring jersey backpacks to further underscore the team color theme. The bag itself is useful and will be used outside of the event – further showing solidarity with the company after the main event is over.

Promotional Products Go Scantastic with QR Codes

July 13th, 2011

The Quick Response Phenomenon is here and promotional products just went interactive!

QR: It’s short for Quick Response, and these codes are taking the marketing world by storm. QR codes are a user-friendly alternative to bar codes. They’ve been around since the mid-1990s, but the surge in camera phone usage has thrust QR codes onto center stage.

Why? Because customers can use their camera phones to quickly scan a QR code that will lead them to more information about a product or company.

QR codes are being put on everything from magazine pages to billboards. One creative restaurant even made a scanable QR code waffle. Now that’s multi-tasking at breakfast.

 What does this have to do with the advertising specialties world? The short answer: everything. QR codes are incredibly versatile and can be placed on just about any imaginable promotional product. Just imagine the possibilities: your branded item could truly communicate with your customers via quick response. This capability bridges the all-important gap between brand visibility and brand interaction.

When we say that QR codes can be placed on just about anything, we mean it. In the apparel world, you could put QR codes on tees or jersey scarves. And why not consider QR codes on beach balls for summer? Other codeable items include: Bead Medallions, Leis, Booster Banners,  Drawstring Backpacks, Pint Glasses, Shot Glasses, Coasters, … and the list goes on and on.

The possibilities are limited only by your imagination. Get ready for a quick response from your customers.

Top 5 Pitfalls of Promotional Product Development

June 2nd, 2011

We’ve been talking a lot about how to achieve success in the advertising specialties industry using top-notch, attention-grabbing promotional products.

But for every way to get it right, there are certainly a handful of ways to get it wrong. Let’s take a look at five of the most common mistakes:

1) Getting late to market with a trend
In the advertising specialties world, showing up late is almost as bad as never showing up at all – and in some cases, it can be worse. Trends are fickle, and while some have incredible staying power (Mardi Gras beads, anyone?), others pass the peak and are quickly regulated to the dreaded ‘out of style’ status. Only two outcomes can come from arriving to market post-peak: 1) the market is over-saturated and your product isn’t new or exciting, and 2) You risk being overtly un-cool if the trend has passed. 

2) Refusing to innovate/refresh your approach
So how do you avoid getting late to market with a trend?  You pay attention. You remain always willing to mix it up and get on board with the hot new thing as it’s heating up. Doing the same old thing will yield the same old results, so watch for those trends – or partner with people who will watch on your behalf.

3) Failing to differentiate your brand identity
I have no fewer than fifteen branded pens in my drawer. Why should I grab yours to carry around use in public, exposing both myself and others to your brand? What makes yours special? Figure it out, or risk being an also-ran.

4) Sacrificing quality
We’ve talked about quality before, but the importance it simply can’t be overstated. You’re putting your logo – your brand identity – on a promotional product and allowing that product to speak to your consumers. What do you want the message to be?

5) Not targeting your key audience
This may sound like a no-brainer, but it’s shocking how frequently companies miss the mark. Who gets excited about your brand? Who gets excited about the promotional product under consideration? Make sure those two consumer segments match up. Nobody wants to be company handing out branded beer glasses to pre-teens or offering Silly Bandz to retirees.

IMC’s Shane Erickson on the art of translating popular trends into promotional products

April 19th, 2011

What can we say – we love pop culture.

In this exclusive interview, IMC CEO, Shane Erickson shares his thoughts on the role of trends in promotional product development and how it all got started.  ___________________________________________________________________________________

What would you say is the number one factor that has kept IMC ahead of the game when it comes to promotional products and advertising specialties?
For us, it’s been our ability to continually come up with fresh ideas. We never get complacent and we’re always looking for the next product and the next trend. We are always on the lookout for things we think are cool. We spend a lot of time just brainstorming around the office about how we could translate things into a usable promotional product.

 How have pop culture trends affected your business?
We’ve been involved with trends since the start. When we started it was baseball cards or Beanie Babies or Pokémon, and tomorrow it’ll be something else. We’ve become good at identifying unique trends and turning them into effective tools for the promotional products industry. For example: Someone on the team came in wearing a molded silicone band that their kid was crazy about.  I looked at it and thought to myself “Hey, this could be big if we take it promotional.” My whole team got involved. We wanted to do something more – make a product that our client could really own.  It evolved into the fully custom solution we offer today.

What has been the biggest surprise for IMC over the last 20 years?
I’d say the sports-shaped and customized Mardi Gras beads. We’ve really become known for them. When they first came out we thought the trend would last perhaps one or two years, but they have lasted over 12 years. Today, we’re still known as “The Bead Guys.” We are proud of that. It goes to show how important translating a trend can be in the advertising specialties industry. When you put the time and energy into truly capturing the spirit of a trend, you can end up with a product that stands up to the test of time. I think that is what differentiates IMC from its competitors.

 What’s the hot trend right now?
The newest item is the ionic necklace. The ionic trend has been around for a while, but the necklace is a fresh new twist. You see quite a few people wearing them these days, including professional athletes and college players. Staying true to our mission, we wanted to do more than bring team color to promotional. We offer a completely customized product – from the imprinted decorative knobs to the logo imprinted directly on the strand. It is not enough for us to hop on a trend in a superficial way. We want to create a promotional product that is true to the trend. It brings an authenticity to the process that clients and end users appreciate.

The Art of Competition: Are we hard-wired for engagement?

March 30th, 2011

There’s a plate of cookies on your kitchen table. Your son and daughter notice the cookies, and they both ask for one.

Your response . . . only one of them can have a cookie, and there will be a contest to determine who gets it.

Wait — you would never do that, right? Because you know what will happen. By turning the cookie into a potentially unattainable prize instead of a simple giveaway, you’ve created a dramatically increased demand for the cookie. Suddenly, that cookie is the hottest thing since molded silicone bandz.

In the world of sibling rivalry, this scenario is a nightmare. In the world of branding, advertising specialties, or promotional products, it’s a gold mine.

The desire to win and be rewarded with a prize: it’s part of human nature. We’re hard-wired for competition.

Contests don’t just create buzz; they facilitate engagement. Branded promotional products can make your logo and your brand part of that engagement.

According to a 2010 study by the Advertising Specialties Institute
- People in the U.S. own nearly 10 promotional products on average
- Promotional products are kept for an average of 5.6 months.
- 41% of those who have received a promotional product indicate their opinion of the advertiser was more favorable after receiving a promotional product.

Just think what happens to that favorable impression when there’s all the lasting buzz of a contest involved. The fun and spirit of competition combined with focused, engaged attention on your brand: now that’s even sweeter than a plate of cookies.

Reusable Bag Alternatives: A Growing Promotional Opportunity

March 23rd, 2011

So goes California, so usually goes the nation.

California has been a leading force in pushing forward environment-based legislation. The most recent  is a ban on plastic shopping bags that will be impacting supermarkets, convenience and liquor stores, and pharmacies by the city of Santa Monica beginning September 1, 2011. Fines for ignoring the new ban – $75 per violation, with criminal prosecution possible for repeat offenders. Ouch!

Why should marketers care? Three communities in California and one in Texas have passed plastic bag bans this year. Nationwide, 19 plastic bag bans have been enacted or approved overall, beginning with San Francisco in 2007.

What about paper? In some places they are still offered for free, with a discount going to those who reuse them. Some stores are now charging for them. As grocery prices soar, one can only think that saavy stores may even consider discontinuing them as well another way of preserving margin and keeping product cost low.

Some statistical tidbits from the 2010 Global Advertising Specialties Impressions Study, conducted by the Advertising Specialties Institute are as follows:

-  Impression rate leader: Average of 1078 impressions per month
-  Kept for an average of 6.7 months
-  One of the lowest per impression costs at .001 cents per impression

Never has the reusable tote had such opportunity to gain in popularity. With a large live area for messaging, high impression rates, ability to spur favorable attitudes toward advertisers, the bag is a promotional item poised for growth.

The Not So Blank Page: Creativity and the Promotional Product

March 8th, 2011

You want all eyes on your brand.

You want dazzle consumers with a top-quality, on-trend promotional product.

Now if only you could figure out what that product should be…

It’s the curse of the blinking cursor: you have all the drive and none of the ideas, and you’re left with a blank page staring back at you.

We’ve been turning blinking cursors into celebrated promotional products for twenty years. Here are a few tried-and-true ways to stimulate creativity and help you start brainstorming ideas:

Dump out your bag
Chances are, you carry advertising specialty products around with you every day. What products were memorable or functional enough to make you incorporate them into your daily life? Why?

Get inspired
Think of a time when you’ve witnessed active demand for a promotional product. T-shirts tossed into the crowd at a baseball game? Branded glasses on a special night at the bar? What created that demand?

Be trend-savvy
Watch the people around you. What’s the must-have item this year? In our trend post we discussed how to capitalize on a hot pop culture trend. Which hot trend could connect with your brand?

Be your own market research subject
What grabs your attention when you’re out and about? Are you swayed by an on-pack promotion? Distracted by dealer loaders? Do you catch yourself reading the branded signs in bars or the display enhancers at stores? Imagine your logo on one of those items. What fits? What doesn’t? What would cause you to stop in your tracks?