Posts Tagged ‘promotional headwear’

IMC Idea Generator | POP-UP HEADWEAR

July 9th, 2010

popupheadwearblogHeadwear is a popular accessory that can be fun and functional!

IMC Sourcing found these cute pop-up caps that are a great billboard for your brand and super for sun-drenched outdoor sporting events, fairs, races, and concerts. Why headwear as a promotional choice for live event marketing?

According to a recent PPAI study 69% of respondents would pick up a promotional product if they found it to be useful. 

In fact, usability is the #1 reason for recipients to keep a promotional product. Pop-up Hats provide portable shade in a fun and festive product. 

 

For access to the complete 10 page study conducted by PPAI and fielded through MarketTools, Inc., Effectiveness of Promotional Products as an Advertising Medium, visit www.ppai.org.

CLICK HERE for more information about Pop-up Hats.