The promotion of whisky to women is not new, it is just making a comeback.
Women are drinking it, blogging about it, and cooking with it. Bars and restaurants are promoting events specifically for women who have a passion for this caramel-colored spirit, infused with notes of peat and spice. Clubs for female whisky aficionados are becoming popular. Heck, they have even their very own typeface.
Marketers who once viewed whisky as a manly man’s drink are seeing this spirit from a different perspective – a female perspective. How to win the women who love whisky? Be as bold as the women who drink it.
Customer engagement is key to stimulating trial. Below is a unique twist on sampling that’s a novel take on the age old practice of getting a target market to sip your spirit:
Taste & Peel
Tasting strips are well suited for spirits. Wafer-thin film, packaged in a branded foil packet is a unique way to deliver the flavor without the alcohol. They are very similar to mouthwash strips – but way better tasting! Technology allows you to emulate the flavor of a spirit or mixed drink. Perfect for dry tastings, on/in pack promotion, or direct mail campaigns.