Posts Tagged ‘PPAI’

More Industry Statistics on Promotional Products

March 3rd, 2010

Another stats video from PPAI. Crazy busy this week. Will try to post more original content next time. There are some good statistics in this piece regarding retention rates for advertising specialties.

They really do tend to cut through clutter. I was at a Science Fair (yes, I am geeky) this weekend and was pleasantly surprised at the number of promotional products at the event. People were beside themselves to sign up for a variety of give-away items. The assortment went from jersey’s and plush, on down to small items like pens and magnets.

Too bad I forgot my flip video camera. It would have made a great “real life” interview opportunity. Instead you will have to make due with my second hand account of happy people glorying in thier good fortune of obtaining another promotional product.

I have to say, I was quite disappointed that I left empty handed and I am in this business. Oh well. Maybe next time.

Study results from PPAI on Promo Products

February 24th, 2010

Thought that this was an entertaining way to present dry statistical material. Great job by PPAI!

Retention rates for promotional products are very high and people do use them in everyday life. See my previous blog post for some real life “open your purse” moments underscoring the power of promotional products.