Posts Tagged ‘peel to reveal’

Three last minute fundraising ideas for breast cancer awareness campaigns

September 28th, 2011

October is breast cancer awareness month. Lots of last minute activity surrounding fundraising efforts for this important cause.

Is your company hosting a fundraising activity or awareness event? Add a bit of panache — and a lot of pink — with specially designed promotional products.

 We’ve compiled three simple and memorable ideas to help you raise awareness and increase engagement with potential donars in a short timeframe. Any of these ideas can be adapted to align with your regular advertising specialty needs as well.

 Mardi Gras Beads. Branded (pink!) inline decal beads or hanging medallion beads are always attention-grabbers and are fun to wear. Plus, they are often retained long after an event or worn to subsequent events. This creates more awareness for the featured charity with residual impressions.

 QR Codes. Consider adding a Quick Response code to any promotional product. These codes can direct people to donation landing pages, creating an instant connection between awareness and action.

Peel & Win. The “Peel & Win” decal can add an extra dimension by creating an impromptu raffle. Your audience can purchase a strand or card with a Peel & Win decal sticker and pull to reveal a prize. Proceeds from strand purchase can support fundraising efforts.

 These items have two things in common: first, they can be turned around very quickly and used for last minute events or as substitutes (in some cases, turn can be as fast as 48 hours). The second thing? They are a great way to create much needed awareness and support during the month of October and long beyond.

Where did you get that? Promotional Products for Unique Contest Delivery

April 6th, 2011

Where did you get that?” Those five words are music to the ears of anyone involved with promotional products or advertising specialties. Especially when the response leads interested consumers to YOUR booth or display so they can check out the eye catching promotional item for themselves.

What’s the only thing better than being able to reach consumers? Getting them to come to you. And stick around. And get excited about your brand.

We’ve learned that contests are a great way to attract, delight and engage consumers, but you should never underestimate the power of the delivery mechanism. How you deliver the contest should be as engaging as the contest itself. Why not create buzz and draw them in with a snazzy, attention grabbing promotional product?

The possibilities are endless. Customize a device that’s just right for your contest and your brand. Consider the following options:

Instant Win Contests
Peel & Win, Scratch & Win, or Peel-to-Reveal type contests can be part of direct mail campaigns to drive traffic to a particular location, or used on-site to facilitate prize allocation. The excitement surrounding instant gratification and the ability to create buzz when administered on site, are tried and true, evergreen promotions. 

 

New Technology Contest Delivery
QR Codes are the newest delivery method out there and are changing the way we explore our world. Drive customers to customized contest landing pages via smart phone technology. Customers must have the reader app downloaded on their phone. Codes can be delivered in printed format on paper items, apparel, mugs – virtually on any kind of promotional product.

Contest Delivery via Unique Products
Blinking pins are a great way to draw attention and create excitement around contests. When they blink you either win, or with multi-timer units you go the next stage of the contest. Used to keep people on premise (like in a casino or bar.)

Magic 8 Balls are another unique way of using a retro-toy to deliver your contest results. They also provide the end user with a fun momento of your event.

Edible Contest Items
YUM! Delivery methods like food afford a great way to administer your contest AND provide a sweet treat. Fortune cookies, chocolate bars, or prize inside carmel coated popcorn are fun AND tasty ways to engage your audience!

Excited consumers are valuable assets. When promotional products generate excitement, your consumers just amplify the buzz. They might do this by crowding around to see the results of the contest, or simply by carrying the promotional product around the event.

After all, it’s that kind of visibility that generates that magic question: “Where did you get that?”