The recession opens up new opportunities for direct importing of products

If you have ever thought that taking your production overseas was not possible – look again. Overseas suppliers are taking measures to ensure that they remain an attractive alternative to domestic production. In order to boost lagging sales, some manufacturers are removing obstacles or improving service in the following areas:

• - Reduced Minimum Order Quantities (MOQ)
• - Shortening lead times by stocking popular models, ready for imprint
• - Speeding up new product initiatives and release dates

Reduced MOQ
The dynamic of our highly inter-dependant global economy is moving into full gear across the supply chain. Lower MOQs mean more opportunity for moving certain production overseas. The cost efficiencies are attractive (on up to 30%+ in some cases) if your vendor has import experience and knows how to manage the process.

Go with someone who has a proven, long-term tracklist and good factory partnerships. This includes attention to communications, consistancy/quality, product testing, proper documentation and logistics.

Shorter Lead Times
With a new emphasis on speed to market, some overseas suppliers are beginning stocking programs similar to thier domestic counterparts. While this will most likely never replace a good domestic quick-turn program, it may enable you to save on longer term programs where you need cost-efficiency.

New Products
In order to capitalize on the power of difference, accelerated product releases will bring new innovations to the forefront in the battle for your business. Definitely geared toward longer lead times, but what a great reason to pick up the phone and have a conversation.

So go ahead! It may be well worth your while to revisit overseas manufacturing options and take advantage of a recession upside for a change.

IMC Marketer – Promotional Products - Overseas Sourcing - Direct Import Programs -  www.imcsuccess.com