How Americans perceive their financial situations is a fairly accurate predictor of consumer spending habits. According to a preliminary reading from the Thomson Reuters and the University of Michigan (TR/UM) index of current conditions, Americans are feeling more positive. The index just jumped from 66.6 to 68.7 for February.
Consumers seem to be giving the signal that they are open to explore the possibility of spending again. The timing seems ripe for marketers to amp up efforts to capture mindshare. It takes multiple impressions to get a consumer to take an action. In a fast-paced world that lives on short-term content, you might want to consider adding a longer term delivery mechanism like promotional products to your campaign. Here a few good reasons why:
- Promotional products deliver more impressions for a longer period of time than other media. According to a recent industry study, advertising specialties are kept for an average of 5.8 months.
- 87% of recipients could identify the advertiser associated with the item and
- 31% reported a high likelihood of doing
business with the advertiser after receiving a promotional product. With a strong ROI, promotional products are a great addition to a multi-faceted marketing approach.
If you are a fact geek like me, check out the ASI study below for more detailed information.