Texas boasts the largest state fair with an estimated annual attendance of 3,000,000. The largest paid state fair is in Minnesota, which drew nearly 1.8 million visitors in 2010.

These attendance numbers add up to one thing for those in the advertising specialty industry: extra eyes on your brand. State fairs represent an extraordinary opportunity for the advertising specialty industry. While Texas and Minnesota win the blue ribbon attendance prizes, state fairs all around the country attract people in droves. Attendees are ripe for a good time — and for free goodies!

Why not consider capitalizing on the throngs of fun-seeking fairgoers with a branded promotional product? Give away highly coveted beads, and you’ll have fairgoers asking each other, “Where did you get that?” Offer branded drawstring backpacks and your logo will be loud, clear and mobile as fairgoers carry your backpack around all day.

Consider these additional “fair-ready” promotional product ideas:

• Spirit stix (perfect for a concert at the fair!)
• Beads with the optional addition of an attached sample cup
• Hats
• Novelty headwear
• Wigs
• Light-up buttons

Headwear is a popular accessory that can be fun and functional!

According to a recent PPAI study 69% of respondents would pick up a promotional product if they found it to be useful. 

In fact, usability is the #1 reason for recipients to keep a promotional product. Pop-up Hats provide portable shade in a fun and festive product. 

For access to the complete 10 page study conducted by PPAI and fielded through MarketTools, Inc., Effectiveness of Promotional Products as an Advertising Medium, visit www.ppai.org.

CLICK HERE for more information about Pop-up Hats.

This was a seriously fun ad specialty to produce. A favorite “wear around the office” product for the IMC staff. Who knew that the real deal would be walking right down our street! One of our Reps spotted him and paused to snap this photo.