“Where did you get that?” Those five words are music to the ears of anyone involved with promotional products or advertising specialties. Especially when the response leads interested consumers to YOUR booth or display so they can check out the eye catching promotional item for themselves.
What’s the only thing better than being able to reach consumers? Getting them to come to you. And stick around. And get excited about your brand.
We’ve learned that contests are a great way to attract, delight and engage consumers, but you should never underestimate the power of the delivery mechanism. How you deliver the contest should be as engaging as the contest itself. Why not create buzz and draw them in with a snazzy, attention grabbing promotional product?
The possibilities are endless. Customize a device that’s just right for your contest and your brand. Consider the following options:
Instant Win Contests
Peel & Win, Scratch & Win, or Peel-to-Reveal type contests can be part of direct mail campaigns to drive traffic to a particular location, or used on-site to facilitate prize allocation. The excitement surrounding instant gratification and the ability to create buzz when administered on site, are tried and true, evergreen promotions.
New Technology Contest Delivery
QR Codes are the newest delivery method out there and are changing the way we explore our world. Drive customers to customized contest landing pages via smart phone technology. Customers must have the reader app downloaded on their phone. Codes can be delivered in printed format on paper items, apparel, mugs – virtually on any kind of promotional product.
Contest Delivery via Unique Products
Blinking pins are a great way to draw attention and create excitement around contests. When they blink you either win, or with multi-timer units you go the next stage of the contest. Used to keep people on premise (like in a casino or bar.)
Magic 8 Balls are another unique way of using a retro-toy to deliver your contest results. They also provide the end user with a fun momento of your event.
Edible Contest Items
YUM! Delivery methods like food afford a great way to administer your contest AND provide a sweet treat. Fortune cookies, chocolate bars, or prize inside carmel coated popcorn are fun AND tasty ways to engage your audience!
Excited consumers are valuable assets. When promotional products generate excitement, your consumers just amplify the buzz. They might do this by crowding around to see the results of the contest, or simply by carrying the promotional product around the event.
After all, it’s that kind of visibility that generates that magic question: “Where did you get that?”