Posts Tagged ‘breast cancer awareness’

Three last minute fundraising ideas for breast cancer awareness campaigns

September 28th, 2011

October is breast cancer awareness month. Lots of last minute activity surrounding fundraising efforts for this important cause.

Is your company hosting a fundraising activity or awareness event? Add a bit of panache — and a lot of pink — with specially designed promotional products.

 We’ve compiled three simple and memorable ideas to help you raise awareness and increase engagement with potential donars in a short timeframe. Any of these ideas can be adapted to align with your regular advertising specialty needs as well.

 Mardi Gras Beads. Branded (pink!) inline decal beads or hanging medallion beads are always attention-grabbers and are fun to wear. Plus, they are often retained long after an event or worn to subsequent events. This creates more awareness for the featured charity with residual impressions.

 QR Codes. Consider adding a Quick Response code to any promotional product. These codes can direct people to donation landing pages, creating an instant connection between awareness and action.

Peel & Win. The “Peel & Win” decal can add an extra dimension by creating an impromptu raffle. Your audience can purchase a strand or card with a Peel & Win decal sticker and pull to reveal a prize. Proceeds from strand purchase can support fundraising efforts.

 These items have two things in common: first, they can be turned around very quickly and used for last minute events or as substitutes (in some cases, turn can be as fast as 48 hours). The second thing? They are a great way to create much needed awareness and support during the month of October and long beyond.