The business card is probably one of the oldest, most popular promotional products on the planet. Richly enscribed calling cards were the hallmark of the elite for centuries, each specifically designed to convey the personality of the owner. While they are now a mainstream item, their basic purpose has not really changed over time – but communications technology has.

Taking advantage of these changes can be the difference between good and great response. QR codes can be an integral part of a well-designed promotional program.

When you design your promotional campaigns, are you thinking about how to:

Drive recipients to an online destination to get more information?

Create a greater level of engagement with your brand?

Encourage someone to purchase your product or service?

Extend the reach of your original campaign?

Here are a couple of great resources and one shameless self-promotion that I have come across/written that talk about how best to integrate QR into your promotional endeavors. They also include cautionary advice of how a good idea can go bad.

MarketingProfs:
Five Tips for Implementing a Successful QR Code Campaign

ASI Advantages Magazine:
Build a Better Business Card

IMC Promotional Products Blog:
Three Tips on Integrating QR Codes and Promotional Products

Picnic Roulette
Everyone receives a logo tee shirt in one of two company colors. A prize wheel (in company colors) is spun at each activity an individual participates in. If the shirt matches the color on the wheel the player gets a wristband. The wristbands collected can be redeemed (like chips) for prizes.

          Prize Idea
           -  Magic 8 Ball Keychain with custom messaging

Jacks or Better - Trips to Win
Participants are given a Peel & Win Decal Bead Strand upon entry. Each has a poker hand with a pair of cards, 2 of a kind, and 3 of a kind. Pull up or scratch off to reveal prizes. Those with winning hands get a second bead strand with decal and go for a second round. Grand prize winner is determined by process of elimination.

          Prize Idea
           -  Team or corporate color ionic necklaces and bracelets.

Sports Book
Participants wager on who will win contests of dexterity like three-legged races, sack races, or ball toss. Guess the winner, receive a wristband and redeem for prizes.

          Prize Idea
          – Corporate color or team color Booster Sleeves for cheering or visually designating the winner.

We wager that this will be a unique and interactive event where everyone is a winner!

Everyone knows that college students have two things in common: 1) A fierce sense of pride for their own school, and 2) A profound love of free stuff.

As a member of the advertising specialty field, you can capitalize on both of these factors with specialized back-to-college promotional products.

Just picture students milling around campus with a branded keychain and drawstring jersey backpack. Imagine dorm rooms decked out with branded banners, Mardi Gras beads, and mascot bobbleheads.

At the first home game of the year, your company could be the winning team with sponsored gate give-aways like Spirit Stix or acrylic soccer scarves emblazoned with your logo.

Perhaps you run a business with locations in college towns? The opportunities for incentives are endless: use customized promotional products to entice students to stop by your restaurant or bar, shop at your store, or open an account at your bank. Give-away items like trend-right titanium ionic necklaces and bracelets in school colors are really popular with this demographic.

Consider this course Promotional Products 101. Advanced lessons in The Anatomy of a Sponsorship and The Science of Gate Give-aways coming soon.

 Texas boasts the largest state fair with an estimated annual attendance of 3,000,000. The largest paid state fair is in Minnesota, which drew nearly 1.8 million visitors in 2010.

These attendance numbers add up to one thing for those in the advertising specialty industry: extra eyes on your brand. State fairs represent an extraordinary opportunity for the advertising specialty industry. While Texas and Minnesota win the blue ribbon attendance prizes, state fairs all around the country attract people in droves. Attendees are ripe for a good time — and for free goodies!

Why not consider capitalizing on the throngs of fun-seeking fairgoers with a branded promotional product? Give away highly coveted beads, and you’ll have fairgoers asking each other, “Where did you get that?” Offer branded drawstring backpacks and your logo will be loud, clear and mobile as fairgoers carry your backpack around all day.

Consider these additional “fair-ready” promotional product ideas:

• Spirit stix (perfect for a concert at the fair!)
• Beads with the optional addition of an attached sample cup
• Hats
• Novelty headwear
• Wigs
• Light-up buttons

Why bother? A recent recent report published by ScanLife, estimates that 30-40% of all smart phone users have, at one time, downloaded a bar code scanning application. Another stat for you, there was a 1,600% increase in mobile bar code scanning in 2010. QR is mainstreaming fast and has become a powerful marketing tool.

Many times we think we have a great idea and fail to test. See the Content Marketing Institute article for some great examples of good promotional ideas gone wrong. QR is a powerful tool and can be used really effectively with promotional products – the right promotional products.

1. Flat = Legibility
Make sure the QR code will be displayed flat, not with folds or bumps that can compromise a QR code reader and impact the effectiveness of your campaign.

2. Destination Insurance 
Add a printed message as an alternative for those who need it. While this technology is mainstreaming, it is still new to some.

3. Test, Test, Test!
Make sure the sample works with the widest variety of phones/readers to ensure that the code can be easily read.

Friendly competition has always been a part of the company picnic. Sack and three-legged races, egg drop relays, arm wrestling . . . I have fond memories of these not too serious activities. Why not go all out on the sports taligating theme?

Whether you choose pro or school team colors, company colors, or completely random color association by division, team color themed picnics can underscore friendly rivalry and a sense of team. Bonding is what its all about – right?

How to execute? Try decorated sports promotional products like pom poms, spirit sticks, or cowbells (see our previous post on noisemakers) as a way to get employees on the sidelines to engage.

For the more adventurous, sponsor a corporate facepainting contest. The individual or team who best represents the company logo/colors in their design wins.

Wigs or novelty headwear like logo head boppers, can be used to create a sense of whimsy. Picnics are about relaxation and a break from the boardroom. Silly stuff breaks the ice and can help bridge the gap between divisions.

High value prizes like titanium ionic necklaces in company colors or custom designed titanium ionic necklaces with company logos are great to reward participants.

Small give-aways can be tucked in to custom drawstring jersey backpacks to further underscore the team color theme. The bag itself is useful and will be used outside of the event – further showing solidarity with the company after the main event is over.

QR: It’s short for Quick Response, and these codes are taking the marketing world by storm. QR codes are a user-friendly alternative to bar codes. They’ve been around since the mid-1990s, but the surge in camera phone usage has thrust QR codes onto center stage.

Why? Because customers can use their camera phones to quickly scan a QR code that will lead them to more information about a product or company.

QR codes are being put on everything from magazine pages to billboards. One creative restaurant even made a scanable QR code waffle. Now that’s multi-tasking at breakfast.

 What does this have to do with the advertising specialties world? The short answer: everything. QR codes are incredibly versatile and can be placed on just about any imaginable promotional product. Just imagine the possibilities: your branded item could truly communicate with your customers via quick response. This capability bridges the all-important gap between brand visibility and brand interaction.

When we say that QR codes can be placed on just about anything, we mean it. In the apparel world, you could put QR codes on tees or jersey scarves. And why not consider QR codes on beach balls for summer? Other codeable items include: Bead Medallions, Leis, Booster Banners,  Drawstring Backpacks, Pint Glasses, Shot Glasses, Coasters, … and the list goes on and on.

The possibilities are limited only by your imagination. Get ready for a quick response from your customers.

From professional basketball courts to Main Street and everywhere in between, titanium and ionic sports accessories are taking the world by storm.

Why the buzz? Titanium sports accessories have been reported to enhance focus and stability and accelerate recovery time. Ionic necklaces and bracelets have become the hot new sports trend, popular with a variey of sports enthusiasts.

With massive consumer appeal and endless customizability, titanium and ionic sports accessories are ripe for the advertising specialties industry.

The best part? Built-in product exposure courtesy of the countless professional athletes who are already sporting these ultra-trendy items.

As a promotional product, this trend extends way beyond sporting events: they’re in demand for company events, reward and recognition programs, corporate gifts and loyalty programs.

Why not get your brand in the game with fully customized ionic sports accessories? It’s a surefire win for your home team.

But for every way to get it right, there are certainly a handful of ways to get it wrong. Let’s take a look at five of the most common mistakes:

1) Getting late to market with a trend
In the advertising specialties world, showing up late is almost as bad as never showing up at all – and in some cases, it can be worse. Trends are fickle, and while some have incredible staying power (Mardi Gras beads, anyone?), others pass the peak and are quickly regulated to the dreaded ‘out of style’ status. Only two outcomes can come from arriving to market post-peak: 1) the market is over-saturated and your product isn’t new or exciting, and 2) You risk being overtly un-cool if the trend has passed. 

2) Refusing to innovate/refresh your approach
So how do you avoid getting late to market with a trend?  You pay attention. You remain always willing to mix it up and get on board with the hot new thing as it’s heating up. Doing the same old thing will yield the same old results, so watch for those trends – or partner with people who will watch on your behalf.

3) Failing to differentiate your brand identity
I have no fewer than fifteen branded pens in my drawer. Why should I grab yours to carry around use in public, exposing both myself and others to your brand? What makes yours special? Figure it out, or risk being an also-ran.

4) Sacrificing quality
We’ve talked about quality before, but the importance it simply can’t be overstated. You’re putting your logo – your brand identity – on a promotional product and allowing that product to speak to your consumers. What do you want the message to be?

5) Not targeting your key audience
This may sound like a no-brainer, but it’s shocking how frequently companies miss the mark. Who gets excited about your brand? Who gets excited about the promotional product under consideration? Make sure those two consumer segments match up. Nobody wants to be company handing out branded beer glasses to pre-teens or offering Silly Bandz to retirees.

 Baseball is called America’s national pastime, but that isn’t just PR. With annual major league attendance at nearly 80 million, baseball captures the country’s attention every year from spring training to the World Series.

 Get into the spirit of the game with your promotions – tap into and capitalize on this rampant fandom. Baseball-centric advertising specialties are perfect for spring-themed promotions.

These days, the only items hotter than the swinging bats are “Ionic Sports Necklaces.” Professional ballplayers have been spotted wearing these titanium-infused, must have accessories! Ionic necklacesgenerate negative ions to combat the postive ions created when the body is under stress. They have been reported to help with balance and healing. Ionic sports accessoriesare now available fully customized for your brand. A uniqe promotional item inspired by America’s greatest pastime.

 Looking for more baseball-themed promotional items? Consider any of these fully customizable promotional products:

• Baseball-shaped beads that never go out of style – always a hit
• Scrolling banners for cheering crowds
• Scrolling Banner Pens for portable schedules, recipies, or brand messages
• Spirit Styx to make sure your message is heard loud and clear
• Rally Towels to clean up the competition

 And for kid-sized fun off the field, how about Authentic Jersey Backpacks, custom old school lunch boxes or message fans?

 When advertising specialties meet up with the baseball craze, it’s a surefire home run. Play ball!