Posts Tagged ‘Advertising Specialties’

Choosing the perfect promotional product: Perception is everything!

August 14th, 2013

Choosing the right promotional product for your budgetPerception IS everything. When next you face the challenge of choosing a promotional product, keep this advertising specialty statistic in mind.

“Owners of promotional products remember the company they came from 87% of the time.”

Low cost might be attractive but it has its drawbacks. Poor quality items might meet your budgetary goals but fall far short in the promotion of your brand or company. With a rate of 87% recall, a cheap or poorly constructed item can have a negative impact that perpetuates itself forward.

Conversely, a promotional product of quality and good manufacture (albeit small) can say a lot about continuing engagement with your brand. Think of it like page ranking. The higher quality the link, the better the link. Well manufactured ad specialties speak well of your brand far into the future.

Choosing the perfect promotional product: Make it useful!

June 18th, 2013

Here’s a challenge.  Look on your desk and open your drawers. Count how many promotional products you see. Pick each one up. Can you recall the company you received them from? How many of these advertising specialties do you use on a regular basis. Surprised?

According to recent studies, 87% of recipients can recall the advertiser they received a promo product from. That is up 4% from a previous promotional products study conducted in 2010 I blogged about last year. The same study reported that the average amount of time a promotional item is kept is around 5.4 months and is used a little over 18 times a month. So much for the “trinkets and trash” moniker that has plagued ad specialties for years.

Choosing a useful promotional product can extend the amount of time spent with the recipient, increasing awareness. If use equates to value – providing a consistent value can be a great reflection on your company or the brand you represent.

 

Choosing the perfect promotional product: Who is the recipient?

May 29th, 2013

Knowing your audience and what makes them tick is central to choosing a successful promotional solution. Demographics and psycho-graphics are key to choosing a promotional product that will resonate with your target market.

Creating a persona that describes the individual or group you are trying to reach is a great way of tapping into what kind of advertising specialty product will be memorable. Asking yourself a few simple questions can make the difference between a “thanks but its heading to the junk drawer” and a promotional solution that the recipient uses on a regular basis. Some things to consider when choosing a promotional product:

  • Male, female, or unisex? This might seem simple, but if you choose a promotional product like a tee shirt, you might want to consider what size and cut will work best.
  • Age will give you insight on what popular trends or pop culture references your audience will recognize. The coolest promotional product on earth makes no difference if the recipient doesn’t see its relevance. Speak to them in a language they will understand.
  • What do they do? What are their habits, hobbies, and preferences? Knowing what your target market likes to do can point you in a direction you might not have considered before.

Developing personas is a great way of bringing creativity into your promotional product decision making process.

 

 

Whiskey, women and the changing face of distilled spirit promotion

April 4th, 2013

The promotion of whisky to women is not new, it is just making a comeback.

Women are drinking it, blogging about it, and cooking with it. Bars and restaurants are promoting events specifically for women who have a passion for this caramel-colored spirit, infused with notes of peat and spice. Clubs for female whisky aficionados are becoming popular. Heck, they have even their very own typeface.

Marketers who once viewed whisky as a manly man’s drink are seeing this spirit from a different perspective – a female perspective. How to win the women who love whisky? Be as bold as the women who drink it.

Customer engagement is key to stimulating trial. Below is a unique twist on sampling that’s a novel take on the age old practice of getting a target market to sip your spirit:

Taste & Peel
Tasting strips are well suited for spirits. Wafer-thin film, packaged in a branded foil packet is a unique way to deliver the flavor without the alcohol. They are very similar to mouthwash strips – but way better tasting! Technology allows you to emulate the flavor of a spirit or mixed drink. Perfect for dry tastings, on/in pack promotion, or direct mail campaigns.

 

 

 

How promotional products can help you tap into growing consumer optimism

February 26th, 2013

How Americans perceive their financial situations is a fairly accurate predictor of consumer spending habits. According to a preliminary reading from the Thomson Reuters and the University of Michigan (TR/UM) index of current conditions, Americans are feeling more positive. The index just jumped from 66.6 to 68.7 for February.

Consumers seem to be giving the signal that they are open to explore the possibility of spending again. The timing seems ripe for marketers to amp up efforts to capture mindshare. It takes multiple impressions to get a consumer to take an action. In a fast-paced world that lives on short-term content, you might want to consider adding a longer term delivery mechanism like promotional products to your campaign. Here a few good reasons why:

  1. Promotional products deliver more impressions for a longer period of time than other media. According to a recent industry study, advertising specialties are kept for an average of 5.8 months.
  2. 87% of recipients could identify the advertiser associated with the item and
  3. 31% reported a high likelihood of doing
    business with the advertiser after receiving a promotional product. With a strong ROI,
    promotional products are a great addition to a multi-faceted marketing approach.

 

If you are a fact geek like me, check out the ASI study below for more detailed information.

*ASI Global Advertising Specialties Impressions Study V. 3

Interactive Direct Mail: Tapping our inner human through Decoder Technology

August 20th, 2012

Human beings are social by nature. We crave interaction, looking for ways to stimulate our natural sense of curiosity. We also love being entertained. Advertising has seen a progression from the simple hand-printed sign to interactive advertising using the full power of today’s technology.  

The goal of advertising has always been to alter behavior and to create a forum for interaction with a brand or product. Direct mail has been a stalwart and proven tactic for marketers for decades. With all the emphasis on sexier social outreach, direct mail has been relegated by some as an outmoded technique for promoting products and securing customer engagement.

 Enter Decoder Marketing. It is the use of a proprietary print technology to deliver a hidden message that can be decoded using on-site verifiers. How effective is this at changing consumer behavior? As it turns out…very effective .

IMC recently sent out a campaign to important clients we wanted to connect with at an event. The direct mail piece was imprinted with a hidden message that could be revealed at our booth location. Clients simply had to bring the card with them to the show. The results speak for themselves. Traditional direct mail has an industry standard response rate of around 1%. The addition of Decoder Marketing technology resulted in a response rate of 38%. Yes, you read that correctly – 38%. Results vary but decoder technology response rates hover around 30%.

The moral of this story: Dust off your direct mail program, have faith in human nature, and give yourself a lift.

Mardi Gras Goes Green: The Transformation of a Popular Trend

August 2nd, 2012

Mardi Gras – the festival of indulgence that has intrigued and delighted us in the United States since around 1699. The hallmark of this famous festivity – beads.  Thrown from floats, these timeless give-a-way items have been used by marketers to build awareness and drive traffic for decades. Over time, they have evolved into a pop culture phenomenon and are one of the most popular, and sought-after pieces of promotional jewelry. Collectible beads can be highly customized or a quick-turn promotional solution. Either way they are a proven advertising specialties product.

One of the hallmarks of a lasting trend is the ability to change with the times and cultural values of our society. The emphasis on sustainability, recycling , and environmentally-friendly products is paramount today.  Enter Corn Beads – throw beads made from corn plastic.  New eco-friendly corn beads are biodegradeable and compostable. They are made from a sustainable resource – corn, and return to the bio-mass in the form of simple CO2 and water. 

So go ahead. Think greener promotions when you think beads and let the good times roll!

Top five ways to use promotional products as incentives

May 4th, 2012

The Advertising Specialties Institute (ASI) has published their most recent study analyzing channel belief versus customer needs. In a world of massive changes in communications technology and how brands go to market, the promotional product is still an effective way to motivate and influence behavior in end-users.

In a previous post (about a year ago), I centered on the number of products and how long people hold on to thier advertising specialties. I challenged you to look in your purse, desk, closets to underscore the point. Today, I am happy to report that promotional products are alive and doing well in the marketplace. People will take action to acquire them. People covet them. People steal them (yep, that data is included in the study too!) End-users still love them.

The following is a list of the top five ways promotional products can, and do, influence the way end-users behave:

1. 82% will take a survey to gain a promotional product.

2. 70.6% of end-users will go to a booth at a tradeshow

3. 41.8% will “LIKE” a company on Facebook or post a Tweet on Twitter

4. 33.2% will buy the “gift” with purchase

5. 27.7% will make a positive post about the company on a social networking site

As a marketer in a sea of new technologies for engagement, it is comforting to know that some things never change.

Create a more engaging promotional experience with QR Codes

February 1st, 2012

Recently, we received a nice nod from ASI Advantages Magazine in regard to our business card design. Our card features two QR codes that direct people to either our website or to the LinkedIn profile of the card holder.

The business card is probably one of the oldest, most popular promotional products on the planet. Richly enscribed calling cards were the hallmark of the elite for centuries, each specifically designed to convey the personality of the owner. While they are now a mainstream item, their basic purpose has not really changed over time – but communications technology has.

Taking advantage of these changes can be the difference between good and great response. QR codes can be an integral part of a well-designed promotional program.

When you design your promotional campaigns, are you thinking about how to:

Drive recipients to an online destination to get more information?

Create a greater level of engagement with your brand?

Encourage someone to purchase your product or service?

Extend the reach of your original campaign?

Here are a couple of great resources and one shameless self-promotion that I have come across/written that talk about how best to integrate QR into your promotional endeavors. They also include cautionary advice of how a good idea can go bad.

MarketingProfs:
Five Tips for Implementing a Successful QR Code Campaign

ASI Advantages Magazine:
Build a Better Business Card

IMC Promotional Products Blog:
Three Tips on Integrating QR Codes and Promotional Products

Three Twists on the Company Picnic: #3 Casino

September 22nd, 2011

OK. So casinos and the great outdoors are not things one readily puts together, but go with me here. Company picnics are about having fun and playing games. Casino day picnics can fit the bill.

Picnic Roulette
Everyone receives a logo tee shirt in one of two company colors. A prize wheel (in company colors) is spun at each activity an individual participates in. If the shirt matches the color on the wheel the player gets a wristband. The wristbands collected can be redeemed (like chips) for prizes.

          Prize Idea
           -  Magic 8 Ball Keychain with custom messaging

Jacks or Better - Trips to Win
Participants are given a Peel & Win Decal Bead Strand upon entry. Each has a poker hand with a pair of cards, 2 of a kind, and 3 of a kind. Pull up or scratch off to reveal prizes. Those with winning hands get a second bead strand with decal and go for a second round. Grand prize winner is determined by process of elimination.

          Prize Idea
           -  Team or corporate color ionic necklaces and bracelets.

Sports Book
Participants wager on who will win contests of dexterity like three-legged races, sack races, or ball toss. Guess the winner, receive a wristband and redeem for prizes.

          Prize Idea
          – Corporate color or team color Booster Sleeves for cheering or visually designating the winner.

We wager that this will be a unique and interactive event where everyone is a winner!