Archive for the ‘Uncategorized’ category

Leveraging the “TEXT” for Promotional Marketing & Engagement

September 24th, 2012

According to the Gallup Management Journal, brands that deliver functionally and emotionally for customers result in indexed loyalty scores three times higher.

A bold statement for bold marketers. Promotional marketing is all about engagement. It is the technique of triggering an emotional connection between the customer and brand through relevant function.

Texting has evolved into a mainstream behavior. Ease of use combined with instant gratification has made it more popular than ever. Mobile-based promotion has evolved as well. Enter mobile decoder marketing.

Mobile decoder marketing is basically short code on steroids. It delivers on both the functional and emotional levels by combining popular technology, advertising, and the thrill of a “chance to win”.

The other side of engagement for marketers is data capture. Most promotional products have the ability to engage but do not have the capacity to collect feedback from customers, much less measure the level of engagement. Use of modern communications technology can deliver for marketers too. Optional feedback mechanisms along with measurable statistics make mobile decoder marketing a texting win-win for everyone.

Promotional Products are Fair Game

August 23rd, 2011

The State Fair: three small words, but they evoke a sensory whirlwind. Food, music, livestock…and a whole lot of people.

 Texas boasts the largest state fair with an estimated annual attendance of 3,000,000. The largest paid state fair is in Minnesota, which drew nearly 1.8 million visitors in 2010.

These attendance numbers add up to one thing for those in the advertising specialty industry: extra eyes on your brand. State fairs represent an extraordinary opportunity for the advertising specialty industry. While Texas and Minnesota win the blue ribbon attendance prizes, state fairs all around the country attract people in droves. Attendees are ripe for a good time — and for free goodies!

Why not consider capitalizing on the throngs of fun-seeking fairgoers with a branded promotional product? Give away highly coveted beads, and you’ll have fairgoers asking each other, “Where did you get that?” Offer branded drawstring backpacks and your logo will be loud, clear and mobile as fairgoers carry your backpack around all day.

Consider these additional “fair-ready” promotional product ideas:

Three tips on integrating QR codes and promotional products

August 15th, 2011

I came across a great article about QR codes on the Content Marketing Institute’s blog that I thought was really relevant to the advertising specialties industry. It is a discussion of how to think of QR strategically and how the best intentions can fall flat at the implementation phase.

Why bother? A recent recent report published by ScanLife, estimates that 30-40% of all smart phone users have, at one time, downloaded a bar code scanning application. Another stat for you, there was a 1,600% increase in mobile bar code scanning in 2010. QR is mainstreaming fast and has become a powerful marketing tool.

Many times we think we have a great idea and fail to test. See the Content Marketing Institute article for some great examples of good promotional ideas gone wrong. QR is a powerful tool and can be used really effectively with promotional products – the right promotional products.

1. Flat = Legibility
Make sure the QR code will be displayed flat, not with folds or bumps that can compromise a QR code reader and impact the effectiveness of your campaign.

2. Destination Insurance 
Add a printed message as an alternative for those who need it. While this technology is mainstreaming, it is still new to some.

3. Test, Test, Test!
Make sure the sample works with the widest variety of phones/readers to ensure that the code can be easily read.

Three Twists on the Company Picnic: #2 Tailgating

August 11th, 2011

This is the second installment for our Three Twists series on the Company Picnic.

Friendly competition has always been a part of the company picnic. Sack and three-legged races, egg drop relays, arm wrestling . . . I have fond memories of these not too serious activities. Why not go all out on the sports taligating theme?

Whether you choose pro or school team colors, company colors, or completely random color association by division, team color themed picnics can underscore friendly rivalry and a sense of team. Bonding is what its all about – right?

How to execute? Try decorated sports promotional products like pom poms, spirit sticks, or cowbells (see our previous post on noisemakers) as a way to get employees on the sidelines to engage.

For the more adventurous, sponsor a corporate facepainting contest. The individual or team who best represents the company logo/colors in their design wins.

Wigs or novelty headwear like logo head boppers, can be used to create a sense of whimsy. Picnics are about relaxation and a break from the boardroom. Silly stuff breaks the ice and can help bridge the gap between divisions.

High value prizes like titanium ionic necklaces in company colors or custom designed titanium ionic necklaces with company logos are great to reward participants.

Small give-aways can be tucked in to custom drawstring jersey backpacks to further underscore the team color theme. The bag itself is useful and will be used outside of the event – further showing solidarity with the company after the main event is over.

Study results from PPAI on Promo Products

February 24th, 2010

Thought that this was an entertaining way to present dry statistical material. Great job by PPAI!

Retention rates for promotional products are very high and people do use them in everyday life. See my previous blog post for some real life “open your purse” moments underscoring the power of promotional products.

IMC Trends Blog – Pens

September 2nd, 2009

The advent of social media has created many changes in the way we communicate. Normally, when I receive study data, I will review and figure out what is best for inclusion in a post. Statistics are great ways to add credibility and make something more compelling, but let’s face it -- they can be boring.

Welcome to a new series of posts about promotional product trends. It is a series that focuses on unscripted interviews, real people, and thier opinions about promotional products. The short video clips are connected to data points that underscore the conversation. Hopefully this is a more entertaining way to get the point across. The video technique needs work, but I think the concept is sound.

A special thanks to my friends Nancy, Kelly, and Mary who allowed me to torture them with a video camera in a public place, while we were eating.

The data used in this post has been gleaned from the ASI Advertising Specialties Impressions Study, released in November of 2008.

Let me know what you think of the new format.

Linda Whitteaker-Hanson

This video cannot be reproduced or reused without express permission from Innovative Marketing Consultants. © 2009 Innovative Marketing Consultants. All rights reserved.