Archive for the ‘Promotional Product Statistics’ category

Choosing the perfect promotional product: Perception is everything!

August 14th, 2013

Choosing the right promotional product for your budgetPerception IS everything. When next you face the challenge of choosing a promotional product, keep this advertising specialty statistic in mind.

“Owners of promotional products remember the company they came from 87% of the time.”

Low cost might be attractive but it has its drawbacks. Poor quality items might meet your budgetary goals but fall far short in the promotion of your brand or company. With a rate of 87% recall, a cheap or poorly constructed item can have a negative impact that perpetuates itself forward.

Conversely, a promotional product of quality and good manufacture (albeit small) can say a lot about continuing engagement with your brand. Think of it like page ranking. The higher quality the link, the better the link. Well manufactured ad specialties speak well of your brand far into the future.

Choosing the perfect promotional product: Make it useful!

June 18th, 2013

Here’s a challenge.  Look on your desk and open your drawers. Count how many promotional products you see. Pick each one up. Can you recall the company you received them from? How many of these advertising specialties do you use on a regular basis. Surprised?

According to recent studies, 87% of recipients can recall the advertiser they received a promo product from. That is up 4% from a previous promotional products study conducted in 2010 I blogged about last year. The same study reported that the average amount of time a promotional item is kept is around 5.4 months and is used a little over 18 times a month. So much for the “trinkets and trash” moniker that has plagued ad specialties for years.

Choosing a useful promotional product can extend the amount of time spent with the recipient, increasing awareness. If use equates to value – providing a consistent value can be a great reflection on your company or the brand you represent.

 

Promotional needs for craft brew are changing with the return of THE CAN

March 12th, 2013

Promoting craft brew used to be as simple as a new release and a bunch of brand evangelists. No so much anymore.

According to a Mintel research report, sales of craft beer have more than doubled from 5.7 billion in 2007 to 12 billion in 2012. Expectations are that market for craft beer will be an 18 billion dollar market by 2017.

Why such growth? Perhaps it is the authenticity of the product tapping into the consumer search for “real” product. Could it be that craft has become synonymous with the consumer search for products perceived to be more organic and less highly produced? Regardless, craft brew has become a beer industry powerhouse.

Along with this growth, craft brewers have begun to adopt marketing tactics more in step with their macro brewing cousins.

All hail the return of The Can.  Marketer’s beware of cookie cutter complacency. This is not beer can as usual. Specialty shapes and sizes are showing up on shelves. Four packs versus six packs, slim versus wide – craftbrewers are seeking to differentiate themselves from the ordinary. Industry standard displays will have to be tweaked or fundamentally redesigned to serve the needs of this growing segment. Research shows that a brew’s personality is a major selling feature for target markets.

Our thoughts … Time to crack open a can of your favorite brew and hit the drawing board. Craft brew promotion needs a new flavor.

How promotional products can help you tap into growing consumer optimism

February 26th, 2013

How Americans perceive their financial situations is a fairly accurate predictor of consumer spending habits. According to a preliminary reading from the Thomson Reuters and the University of Michigan (TR/UM) index of current conditions, Americans are feeling more positive. The index just jumped from 66.6 to 68.7 for February.

Consumers seem to be giving the signal that they are open to explore the possibility of spending again. The timing seems ripe for marketers to amp up efforts to capture mindshare. It takes multiple impressions to get a consumer to take an action. In a fast-paced world that lives on short-term content, you might want to consider adding a longer term delivery mechanism like promotional products to your campaign. Here a few good reasons why:

  1. Promotional products deliver more impressions for a longer period of time than other media. According to a recent industry study, advertising specialties are kept for an average of 5.8 months.
  2. 87% of recipients could identify the advertiser associated with the item and
  3. 31% reported a high likelihood of doing
    business with the advertiser after receiving a promotional product. With a strong ROI,
    promotional products are a great addition to a multi-faceted marketing approach.

 

If you are a fact geek like me, check out the ASI study below for more detailed information.

*ASI Global Advertising Specialties Impressions Study V. 3

Fans are Open to Advertising & Promotions Around Super Bowl

January 25th, 2013

The Super Bowl – the penultimate sporting event in America. Brands are vying for a slice of football watching consumer mind share and the consumers are apparently ready and willing to be wowed.

According to a Lab42 survey published in Adweek, “Nearly 40% of American adults said watching the commercials was their favorite part of the Super Bowl.”

BIGInsight for the National Retail Federation reported in a survey conducted last year that 73 % of of U.S. adults consider Super Bowl commercials to be entertainment.

Not everyone can afford the pricey commercials, but it doesn’t mean that you shouldn’t get in front of your target audience at a time when they are open to being advertised to. Promotional products surrounding Super Bowl fanfare are a great low cost, high return way to to get attention. The many quick-turn options offered in the industry, give you a variety of last minute options.

This year’s Super Bowl event is held in New Orleans over Mardi Gras. What a great time to invest in a cost-effective bead necklace solution. Beads are also kept long after the event is over. Industry statistics also point out that promotional products are kept by recipients for an average of five years.

Team color is a great way to go when you want a last-minute promotional solution. Some team color decal bead options to consider for last minute sponsorship and events:

Have some fun and get in the game with Mardi Gras inspired football promotions!

Leveraging the “TEXT” for Promotional Marketing & Engagement

September 24th, 2012

According to the Gallup Management Journal, brands that deliver functionally and emotionally for customers result in indexed loyalty scores three times higher.

A bold statement for bold marketers. Promotional marketing is all about engagement. It is the technique of triggering an emotional connection between the customer and brand through relevant function.

Texting has evolved into a mainstream behavior. Ease of use combined with instant gratification has made it more popular than ever. Mobile-based promotion has evolved as well. Enter mobile decoder marketing.

Mobile decoder marketing is basically short code on steroids. It delivers on both the functional and emotional levels by combining popular technology, advertising, and the thrill of a “chance to win”.

The other side of engagement for marketers is data capture. Most promotional products have the ability to engage but do not have the capacity to collect feedback from customers, much less measure the level of engagement. Use of modern communications technology can deliver for marketers too. Optional feedback mechanisms along with measurable statistics make mobile decoder marketing a texting win-win for everyone.

Interactive Direct Mail: Tapping our inner human through Decoder Technology

August 20th, 2012

Human beings are social by nature. We crave interaction, looking for ways to stimulate our natural sense of curiosity. We also love being entertained. Advertising has seen a progression from the simple hand-printed sign to interactive advertising using the full power of today’s technology.  

The goal of advertising has always been to alter behavior and to create a forum for interaction with a brand or product. Direct mail has been a stalwart and proven tactic for marketers for decades. With all the emphasis on sexier social outreach, direct mail has been relegated by some as an outmoded technique for promoting products and securing customer engagement.

 Enter Decoder Marketing. It is the use of a proprietary print technology to deliver a hidden message that can be decoded using on-site verifiers. How effective is this at changing consumer behavior? As it turns out…very effective .

IMC recently sent out a campaign to important clients we wanted to connect with at an event. The direct mail piece was imprinted with a hidden message that could be revealed at our booth location. Clients simply had to bring the card with them to the show. The results speak for themselves. Traditional direct mail has an industry standard response rate of around 1%. The addition of Decoder Marketing technology resulted in a response rate of 38%. Yes, you read that correctly – 38%. Results vary but decoder technology response rates hover around 30%.

The moral of this story: Dust off your direct mail program, have faith in human nature, and give yourself a lift.

Top five ways to use promotional products as incentives

May 4th, 2012

The Advertising Specialties Institute (ASI) has published their most recent study analyzing channel belief versus customer needs. In a world of massive changes in communications technology and how brands go to market, the promotional product is still an effective way to motivate and influence behavior in end-users.

In a previous post (about a year ago), I centered on the number of products and how long people hold on to thier advertising specialties. I challenged you to look in your purse, desk, closets to underscore the point. Today, I am happy to report that promotional products are alive and doing well in the marketplace. People will take action to acquire them. People covet them. People steal them (yep, that data is included in the study too!) End-users still love them.

The following is a list of the top five ways promotional products can, and do, influence the way end-users behave:

1. 82% will take a survey to gain a promotional product.

2. 70.6% of end-users will go to a booth at a tradeshow

3. 41.8% will “LIKE” a company on Facebook or post a Tweet on Twitter

4. 33.2% will buy the “gift” with purchase

5. 27.7% will make a positive post about the company on a social networking site

As a marketer in a sea of new technologies for engagement, it is comforting to know that some things never change.

The Art of Competition: Are we hard-wired for engagement?

March 30th, 2011

There’s a plate of cookies on your kitchen table. Your son and daughter notice the cookies, and they both ask for one.

Your response . . . only one of them can have a cookie, and there will be a contest to determine who gets it.

Wait — you would never do that, right? Because you know what will happen. By turning the cookie into a potentially unattainable prize instead of a simple giveaway, you’ve created a dramatically increased demand for the cookie. Suddenly, that cookie is the hottest thing since molded silicone bandz.

In the world of sibling rivalry, this scenario is a nightmare. In the world of branding, advertising specialties, or promotional products, it’s a gold mine.

The desire to win and be rewarded with a prize: it’s part of human nature. We’re hard-wired for competition.

Contests don’t just create buzz; they facilitate engagement. Branded promotional products can make your logo and your brand part of that engagement.

According to a 2010 study by the Advertising Specialties Institute
- People in the U.S. own nearly 10 promotional products on average
- Promotional products are kept for an average of 5.6 months.
- 41% of those who have received a promotional product indicate their opinion of the advertiser was more favorable after receiving a promotional product.

Just think what happens to that favorable impression when there’s all the lasting buzz of a contest involved. The fun and spirit of competition combined with focused, engaged attention on your brand: now that’s even sweeter than a plate of cookies.

Reusable Bag Alternatives: A Growing Promotional Opportunity

March 23rd, 2011

So goes California, so usually goes the nation.

California has been a leading force in pushing forward environment-based legislation. The most recent  is a ban on plastic shopping bags that will be impacting supermarkets, convenience and liquor stores, and pharmacies by the city of Santa Monica beginning September 1, 2011. Fines for ignoring the new ban – $75 per violation, with criminal prosecution possible for repeat offenders. Ouch!

Why should marketers care? Three communities in California and one in Texas have passed plastic bag bans this year. Nationwide, 19 plastic bag bans have been enacted or approved overall, beginning with San Francisco in 2007.

What about paper? In some places they are still offered for free, with a discount going to those who reuse them. Some stores are now charging for them. As grocery prices soar, one can only think that saavy stores may even consider discontinuing them as well another way of preserving margin and keeping product cost low.

Some statistical tidbits from the 2010 Global Advertising Specialties Impressions Study, conducted by the Advertising Specialties Institute are as follows:

-  Impression rate leader: Average of 1078 impressions per month
-  Kept for an average of 6.7 months
-  One of the lowest per impression costs at .001 cents per impression

Never has the reusable tote had such opportunity to gain in popularity. With a large live area for messaging, high impression rates, ability to spur favorable attitudes toward advertisers, the bag is a promotional item poised for growth.