The Groundhog spokesperson (who asked to remain anonymous,) reported that Fat Tuesday or Shrove Tuesday falls on February 21 of 2012. When asked why Groundhogs would emerge uncharacteristically early with this announcement, he issued the following statement:
“We might not look like a bunch of party animals, but we see real opportunity in promoting ourselves around this celebration. Granted, we didn’t really think of this in the most timely manner, but there are vendors that can meet our last minute Mardi Gras beads needs, including full-color decal medallions to customize our message.”
When asked how they were intending to capitalize on the use of throw beads, the Groundhog provided us with a short list of creative ways to promote with Mardi Gras beads.
- Sponsor a Mardi Gras Night event as a way to create brand awareness.
- Look for opportunities surrounding corporate, stadium, or tradeshow events around Mardi Gras to provide a memorable give-away item.
- Make fundraising festive! Makes a unique direct mail outreach. Add a QR Code on the decal to direct people to online donation URL’s.
When asked why throw beads were their choice over other items, he replied that they were cool, quick to produce, and people love them.
“They keep Mardi Gras beads around long after the event is over. The residual impression rate helps us out during periods of hibernation . . . Laissez les bons temps rouler!” Let the good times roll . . .
