Archive for the ‘IMC Idea Generator – Product Idea Library’ category

Fans are Open to Advertising & Promotions Around Super Bowl

January 25th, 2013

The Super Bowl – the penultimate sporting event in America. Brands are vying for a slice of football watching consumer mind share and the consumers are apparently ready and willing to be wowed.

According to a Lab42 survey published in Adweek, “Nearly 40% of American adults said watching the commercials was their favorite part of the Super Bowl.”

BIGInsight for the National Retail Federation reported in a survey conducted last year that 73 % of of U.S. adults consider Super Bowl commercials to be entertainment.

Not everyone can afford the pricey commercials, but it doesn’t mean that you shouldn’t get in front of your target audience at a time when they are open to being advertised to. Promotional products surrounding Super Bowl fanfare are a great low cost, high return way to to get attention. The many quick-turn options offered in the industry, give you a variety of last minute options.

This year’s Super Bowl event is held in New Orleans over Mardi Gras. What a great time to invest in a cost-effective bead necklace solution. Beads are also kept long after the event is over. Industry statistics also point out that promotional products are kept by recipients for an average of five years.

Team color is a great way to go when you want a last-minute promotional solution. Some team color decal bead options to consider for last minute sponsorship and events:

Have some fun and get in the game with Mardi Gras inspired football promotions!

Leveraging the “TEXT” for Promotional Marketing & Engagement

September 24th, 2012

According to the Gallup Management Journal, brands that deliver functionally and emotionally for customers result in indexed loyalty scores three times higher.

A bold statement for bold marketers. Promotional marketing is all about engagement. It is the technique of triggering an emotional connection between the customer and brand through relevant function.

Texting has evolved into a mainstream behavior. Ease of use combined with instant gratification has made it more popular than ever. Mobile-based promotion has evolved as well. Enter mobile decoder marketing.

Mobile decoder marketing is basically short code on steroids. It delivers on both the functional and emotional levels by combining popular technology, advertising, and the thrill of a “chance to win”.

The other side of engagement for marketers is data capture. Most promotional products have the ability to engage but do not have the capacity to collect feedback from customers, much less measure the level of engagement. Use of modern communications technology can deliver for marketers too. Optional feedback mechanisms along with measurable statistics make mobile decoder marketing a texting win-win for everyone.

Interactive Direct Mail: Tapping our inner human through Decoder Technology

August 20th, 2012

Human beings are social by nature. We crave interaction, looking for ways to stimulate our natural sense of curiosity. We also love being entertained. Advertising has seen a progression from the simple hand-printed sign to interactive advertising using the full power of today’s technology.  

The goal of advertising has always been to alter behavior and to create a forum for interaction with a brand or product. Direct mail has been a stalwart and proven tactic for marketers for decades. With all the emphasis on sexier social outreach, direct mail has been relegated by some as an outmoded technique for promoting products and securing customer engagement.

 Enter Decoder Marketing. It is the use of a proprietary print technology to deliver a hidden message that can be decoded using on-site verifiers. How effective is this at changing consumer behavior? As it turns out…very effective .

IMC recently sent out a campaign to important clients we wanted to connect with at an event. The direct mail piece was imprinted with a hidden message that could be revealed at our booth location. Clients simply had to bring the card with them to the show. The results speak for themselves. Traditional direct mail has an industry standard response rate of around 1%. The addition of Decoder Marketing technology resulted in a response rate of 38%. Yes, you read that correctly – 38%. Results vary but decoder technology response rates hover around 30%.

The moral of this story: Dust off your direct mail program, have faith in human nature, and give yourself a lift.

Mardi Gras Goes Green: The Transformation of a Popular Trend

August 2nd, 2012

Mardi Gras – the festival of indulgence that has intrigued and delighted us in the United States since around 1699. The hallmark of this famous festivity – beads.  Thrown from floats, these timeless give-a-way items have been used by marketers to build awareness and drive traffic for decades. Over time, they have evolved into a pop culture phenomenon and are one of the most popular, and sought-after pieces of promotional jewelry. Collectible beads can be highly customized or a quick-turn promotional solution. Either way they are a proven advertising specialties product.

One of the hallmarks of a lasting trend is the ability to change with the times and cultural values of our society. The emphasis on sustainability, recycling , and environmentally-friendly products is paramount today.  Enter Corn Beads – throw beads made from corn plastic.  New eco-friendly corn beads are biodegradeable and compostable. They are made from a sustainable resource – corn, and return to the bio-mass in the form of simple CO2 and water. 

So go ahead. Think greener promotions when you think beads and let the good times roll!

Five successful wine tactics for marketing your craft brew

April 3rd, 2012

Looking for a growing segment in the beverage category? Craft beer is gaining in popularity, and market share. Facing competion from macro brewers and the ever expanding craft selection, how will new brews break through growing competition in the cold case?

The growing assortment of craft brews at retail give consumers more choice than ever. Craft brewers are looking to new ways to get their product to stand out on-premise and on retail shelves. Tap handles, coastersbar mats, and tacker signs are great ways to expand awareness – but is it enough to stand out in today’s crowded market?

With an emphasis on food pairings, aromas, and how to cook with it, the craftbrew conversation seems to more akin to wine than its macro brewing cousins. Perhaps craftbrewers should take inspiration from promotional products developed for wines.

1. The Recipie Pen
A great way to pass on great recipies, food pairings, or tasting notes. The retractable banner is a unique spin on a popular promotional product.

2. The Bottle Necker
On-pack promotion can get you noticed in or out of the cold case. Insert literature or small items like lapel pins.

3. Chill Bags
Nothing is better than a perfectly chilled bottle of beer. Except maybe receiving a perfectly chilled bottle of beer. What better way to brand your product, stimulate trial, create buzz, and deliver a memorable impression.

4. Shelf Talkers
Communicate your passion! Move more off the shelf by sharing your vision, your experience, your tasting notes with this time honored promotional tradition.

5. Custom Gift Bags
Treat hand-crafted specialty brews like high-end champagne. Offering a gift bag with purchase treats special brews with the status they so richly deserve.

Go beyond traditional brewing for ideas to get your brand noticed. Translate successful promotional ideas used by the grandiose grape to the humble hop and see what happens.

Innovative Marketing Consultants is a proud member of the Brewers Association. CLICK to view the entire press Brewers Association release.

Create a more engaging promotional experience with QR Codes

February 1st, 2012

Recently, we received a nice nod from ASI Advantages Magazine in regard to our business card design. Our card features two QR codes that direct people to either our website or to the LinkedIn profile of the card holder.

The business card is probably one of the oldest, most popular promotional products on the planet. Richly enscribed calling cards were the hallmark of the elite for centuries, each specifically designed to convey the personality of the owner. While they are now a mainstream item, their basic purpose has not really changed over time – but communications technology has.

Taking advantage of these changes can be the difference between good and great response. QR codes can be an integral part of a well-designed promotional program.

When you design your promotional campaigns, are you thinking about how to:

Drive recipients to an online destination to get more information?

Create a greater level of engagement with your brand?

Encourage someone to purchase your product or service?

Extend the reach of your original campaign?

Here are a couple of great resources and one shameless self-promotion that I have come across/written that talk about how best to integrate QR into your promotional endeavors. They also include cautionary advice of how a good idea can go bad.

MarketingProfs:
Five Tips for Implementing a Successful QR Code Campaign

ASI Advantages Magazine:
Build a Better Business Card

IMC Promotional Products Blog:
Three Tips on Integrating QR Codes and Promotional Products

Promotional Products Go Scantastic with QR Codes

July 13th, 2011

The Quick Response Phenomenon is here and promotional products just went interactive!

QR: It’s short for Quick Response, and these codes are taking the marketing world by storm. QR codes are a user-friendly alternative to bar codes. They’ve been around since the mid-1990s, but the surge in camera phone usage has thrust QR codes onto center stage.

Why? Because customers can use their camera phones to quickly scan a QR code that will lead them to more information about a product or company.

QR codes are being put on everything from magazine pages to billboards. One creative restaurant even made a scanable QR code waffle. Now that’s multi-tasking at breakfast.

 What does this have to do with the advertising specialties world? The short answer: everything. QR codes are incredibly versatile and can be placed on just about any imaginable promotional product. Just imagine the possibilities: your branded item could truly communicate with your customers via quick response. This capability bridges the all-important gap between brand visibility and brand interaction.

When we say that QR codes can be placed on just about anything, we mean it. In the apparel world, you could put QR codes on tees or jersey scarves. And why not consider QR codes on beach balls for summer? Other codeable items include: Bead Medallions, Leis, Booster Banners,  Drawstring Backpacks, Pint Glasses, Shot Glasses, Coasters, … and the list goes on and on.

The possibilities are limited only by your imagination. Get ready for a quick response from your customers.

The Game Changer: Titanium Sports Accessories

June 21st, 2011

Titanium wristbands and necklaces. Ionic sports accessories.
If these terms are new to you, it’s time to get in the game.

From professional basketball courts to Main Street and everywhere in between, titanium and ionic sports accessories are taking the world by storm.

Why the buzz? Titanium sports accessories have been reported to enhance focus and stability and accelerate recovery time. Ionic necklaces and bracelets have become the hot new sports trend, popular with a variey of sports enthusiasts.

With massive consumer appeal and endless customizability, titanium and ionic sports accessories are ripe for the advertising specialties industry.

The best part? Built-in product exposure courtesy of the countless professional athletes who are already sporting these ultra-trendy items.

As a promotional product, this trend extends way beyond sporting events: they’re in demand for company events, reward and recognition programs, corporate gifts and loyalty programs.

Why not get your brand in the game with fully customized ionic sports accessories? It’s a surefire win for your home team.

Baseball inspired promotions and hot product trends

May 4th, 2011

Springtime means the return of the three Gs: Green grass, Grilling, and GAME DAY (baseball, that is).

 Baseball is called America’s national pastime, but that isn’t just PR. With annual major league attendance at nearly 80 million, baseball captures the country’s attention every year from spring training to the World Series.

 Get into the spirit of the game with your promotions – tap into and capitalize on this rampant fandom. Baseball-centric advertising specialties are perfect for spring-themed promotions.

These days, the only items hotter than the swinging bats are “Ionic Sports Necklaces.” Professional ballplayers have been spotted wearing these titanium-infused, must have accessories! Ionic necklacesgenerate negative ions to combat the postive ions created when the body is under stress. They have been reported to help with balance and healing. Ionic sports accessoriesare now available fully customized for your brand. A uniqe promotional item inspired by America’s greatest pastime.

 Looking for more baseball-themed promotional items? Consider any of these fully customizable promotional products:

 And for kid-sized fun off the field, how about Authentic Jersey Backpacks, custom old school lunch boxes or message fans?

 When advertising specialties meet up with the baseball craze, it’s a surefire home run. Play ball!

The Portland Trailblazers Demonstrate the Power of the Fan

January 28th, 2011

Translating fan-based trends into unique arena novelties  can be low cost and down-right fun!

As any self-respecting Trailblazer fan knows, a three point bucket requires props. Welcome “See Three” goggles to arena promotions. Inspired by Blazer Fans – fun for everyone. Great article posted by http://dimemag.com/2011/01/spotted-three-goggles-glasses/

Even the players have gotten in on the act! Check out this great pic of Wesley Matthews stylin’ a pair at a season ticket holder event.  http://www.flickr.com/photos/krizzikinz/5392295594/