Archive for the ‘Event Promotion’ category

Fans are Open to Advertising & Promotions Around Super Bowl

January 25th, 2013

The Super Bowl – the penultimate sporting event in America. Brands are vying for a slice of football watching consumer mind share and the consumers are apparently ready and willing to be wowed.

According to a Lab42 survey published in Adweek, “Nearly 40% of American adults said watching the commercials was their favorite part of the Super Bowl.”

BIGInsight for the National Retail Federation reported in a survey conducted last year that 73 % of of U.S. adults consider Super Bowl commercials to be entertainment.

Not everyone can afford the pricey commercials, but it doesn’t mean that you shouldn’t get in front of your target audience at a time when they are open to being advertised to. Promotional products surrounding Super Bowl fanfare are a great low cost, high return way to to get attention. The many quick-turn options offered in the industry, give you a variety of last minute options.

This year’s Super Bowl event is held in New Orleans over Mardi Gras. What a great time to invest in a cost-effective bead necklace solution. Beads are also kept long after the event is over. Industry statistics also point out that promotional products are kept by recipients for an average of five years.

Team color is a great way to go when you want a last-minute promotional solution. Some team color decal bead options to consider for last minute sponsorship and events:

Have some fun and get in the game with Mardi Gras inspired football promotions!

Casino and the Non-cash Incentive: Three ways to motivate player behavior

November 16th, 2012

Non-cash incentives have a long track record of success in motivating behavior.

Non-cash awards like merchandise, travel, and gift cards are both more motivational and cost-effective than cash. Decades of collective experience and countless employee incentive/motivation studies have substantiated this statement. The net-net is that merchandise can, and does, motivate behavior.

Achieving a desired behavior is the goal of marketers. How do we influence the target audience and persuade them to take action? If non-cash incentive modifies behavior in the world of employee compensation and productivity, it stands to reason that the same principle can be applied to promotional marketing.

Let’s take the gaming industry for instance. Casinos have a high need to achieve the following objectives:

  • Create attention getting events that motivates players or prospective players to visit the property
  • Extend play when players are on property
  • Reward loyalty and repeat visits

Here are three examples of how non-cash incentives can be used to influence player behavior:

Plateau Programs
Leveled point redemption for merchandise can motivate players to increase play in order to obtain merchandise with a higher perceived value.

Shopping Sprees
Create a custom on-site shopping spree filled with luxury items. VIP or Lucky Winners are able to “shop” in exchange for a certain level of play. Tangible items can influence acquisitive behaviors and extend time on property and play.

Experiential Events
grab-and-go run is an exciting way to reward your most loyal players. Fly your players to a special off-property event. Usher VIPs into a warehouse of luxury goods, where they get a chance to run and grab the items of their choice in a pre-determined amount of time. A unique combination of non-cash incentive meets reality television. The experience will leave your most valuable players with a lasting memory and tangible proof of their value.

Mardi Gras Mayhem: Super Bowl 2013 meets the humble throw bead

October 16th, 2012

Spectacular double-header this year with the Super Bowl in New Orleans during Mardi Gras! Let the good times roll indeed with two events that are institutions in their own right. Promotion in and around the events will be at a fever pitch. What better time to adopt long-established, well-loved, and sought-after Mardi Gras beads as your promotional product of choice.

This long-standing tradition began in the 1920’s when the Rex parade threw inexpensive glass strands into the crowd. Krewes continue to distribute thousands of bead necklaces from parade floats along the route. What started out in the traditional Mardi Gras colors, Purple (representing Justice,) Green (representing Faith,)and Gold (representing Power) are now limited only by the imagination of the advertiser.

Throw beads are a hallmark of the season and are an affordable way to get noticed. People will be collecting these souvenir items and taking them home. They are the perfect way to create brand awareness with a tried and true promotional track record. Bead Necklaces come in a variety of colors, shapes, and sizes. Look for football-shaped beads, football-shaped medallions, custom-built bead strands, and quick-turn decal medallions for those last minute promotional opportunities.

“Laissez les bons temps rouler!” Let the good times roll.

Leveraging the “TEXT” for Promotional Marketing & Engagement

September 24th, 2012

According to the Gallup Management Journal, brands that deliver functionally and emotionally for customers result in indexed loyalty scores three times higher.

A bold statement for bold marketers. Promotional marketing is all about engagement. It is the technique of triggering an emotional connection between the customer and brand through relevant function.

Texting has evolved into a mainstream behavior. Ease of use combined with instant gratification has made it more popular than ever. Mobile-based promotion has evolved as well. Enter mobile decoder marketing.

Mobile decoder marketing is basically short code on steroids. It delivers on both the functional and emotional levels by combining popular technology, advertising, and the thrill of a “chance to win”.

The other side of engagement for marketers is data capture. Most promotional products have the ability to engage but do not have the capacity to collect feedback from customers, much less measure the level of engagement. Use of modern communications technology can deliver for marketers too. Optional feedback mechanisms along with measurable statistics make mobile decoder marketing a texting win-win for everyone.

Mardi Gras Goes Green: The Transformation of a Popular Trend

August 2nd, 2012

Mardi Gras – the festival of indulgence that has intrigued and delighted us in the United States since around 1699. The hallmark of this famous festivity – beads.  Thrown from floats, these timeless give-a-way items have been used by marketers to build awareness and drive traffic for decades. Over time, they have evolved into a pop culture phenomenon and are one of the most popular, and sought-after pieces of promotional jewelry. Collectible beads can be highly customized or a quick-turn promotional solution. Either way they are a proven advertising specialties product.

One of the hallmarks of a lasting trend is the ability to change with the times and cultural values of our society. The emphasis on sustainability, recycling , and environmentally-friendly products is paramount today.  Enter Corn Beads – throw beads made from corn plastic.  New eco-friendly corn beads are biodegradeable and compostable. They are made from a sustainable resource – corn, and return to the bio-mass in the form of simple CO2 and water. 

So go ahead. Think greener promotions when you think beads and let the good times roll!

Create a more engaging promotional experience with QR Codes

February 1st, 2012

Recently, we received a nice nod from ASI Advantages Magazine in regard to our business card design. Our card features two QR codes that direct people to either our website or to the LinkedIn profile of the card holder.

The business card is probably one of the oldest, most popular promotional products on the planet. Richly enscribed calling cards were the hallmark of the elite for centuries, each specifically designed to convey the personality of the owner. While they are now a mainstream item, their basic purpose has not really changed over time – but communications technology has.

Taking advantage of these changes can be the difference between good and great response. QR codes can be an integral part of a well-designed promotional program.

When you design your promotional campaigns, are you thinking about how to:

Drive recipients to an online destination to get more information?

Create a greater level of engagement with your brand?

Encourage someone to purchase your product or service?

Extend the reach of your original campaign?

Here are a couple of great resources and one shameless self-promotion that I have come across/written that talk about how best to integrate QR into your promotional endeavors. They also include cautionary advice of how a good idea can go bad.

MarketingProfs:
Five Tips for Implementing a Successful QR Code Campaign

ASI Advantages Magazine:
Build a Better Business Card

IMC Promotional Products Blog:
Three Tips on Integrating QR Codes and Promotional Products

Back to School: Promotional Products 101

August 31st, 2011

Was that a crisp autumn breeze I just felt? Maybe it’s just all the excitement about back-to-college season. Across the country, campuses are braced for the return of refreshed, enthusiastic students.

Everyone knows that college students have two things in common: 1) A fierce sense of pride for their own school, and 2) A profound love of free stuff.

As a member of the advertising specialty field, you can capitalize on both of these factors with specialized back-to-college promotional products.

Just picture students milling around campus with a branded keychain and drawstring jersey backpack. Imagine dorm rooms decked out with branded banners, Mardi Gras beads, and mascot bobbleheads.

At the first home game of the year, your company could be the winning team with sponsored gate give-aways like Spirit Stix or acrylic soccer scarves emblazoned with your logo.

Perhaps you run a business with locations in college towns? The opportunities for incentives are endless: use customized promotional products to entice students to stop by your restaurant or bar, shop at your store, or open an account at your bank. Give-away items like trend-right titanium ionic necklaces and bracelets in school colors are really popular with this demographic.

Consider this course Promotional Products 101. Advanced lessons in The Anatomy of a Sponsorship and The Science of Gate Give-aways coming soon.

Three Twists on the Company Picnic: #1 The Fat Tuesday Theme

August 5th, 2011

With the rough economy, company picnic events are trending positive. According to a study from the Advertising Specialties Institute, 41% of companies in their recent survey were planning a picnic for Summer of 2011.

Hallmarks of the company picnic include:

  • Good attendance (50%)
  • A penchant for giving away promotional items (41% always give away promotional products to attendees, and 28% sometimes do)

Being good providers of promotional products ourselves, we thought to put a spin on the old fashioned company picnic by introducing themes.

Fat Tuesday Theme

OK. So it is not first quarter, but a Mardi Gras theme is fun any time of the year. The biggest challenge at any corporate event is to get employees to engage. Mardi Gras beads have long been a sought after collectible item. Picnic goers can collect bead strands as they participate in games and other activities. Awards are based on participation and number of strands collected, rather than solely on skill.

Instead of the traditional plastic infant hidden in the cake, try contest driven decal beads. Use peel, scratch, or QR code technology to revel the prize.

Masks,novelty headwear, music, and parades can bring the spirit of Mardi Gras to your next picnic event.

Laissez les bons temps rouler!

Translation: Let the good times roll!

The Not So Blank Page: Creativity and the Promotional Product

March 8th, 2011

You want all eyes on your brand.

You want dazzle consumers with a top-quality, on-trend promotional product.

Now if only you could figure out what that product should be…

It’s the curse of the blinking cursor: you have all the drive and none of the ideas, and you’re left with a blank page staring back at you.

We’ve been turning blinking cursors into celebrated promotional products for twenty years. Here are a few tried-and-true ways to stimulate creativity and help you start brainstorming ideas:

Dump out your bag
Chances are, you carry advertising specialty products around with you every day. What products were memorable or functional enough to make you incorporate them into your daily life? Why?

Get inspired
Think of a time when you’ve witnessed active demand for a promotional product. T-shirts tossed into the crowd at a baseball game? Branded glasses on a special night at the bar? What created that demand?

Be trend-savvy
Watch the people around you. What’s the must-have item this year? In our trend post we discussed how to capitalize on a hot pop culture trend. Which hot trend could connect with your brand?

Be your own market research subject
What grabs your attention when you’re out and about? Are you swayed by an on-pack promotion? Distracted by dealer loaders? Do you catch yourself reading the branded signs in bars or the display enhancers at stores? Imagine your logo on one of those items. What fits? What doesn’t? What would cause you to stop in your tracks?

Famous Groundhog Reports Spring Early – Late Mardi Gras

February 2nd, 2011

Famous Groundhogs concur that 2011 will see an early spring but a later than usual Mardi Gras Season.

Fat Tuesday or Shrove Tuesday falls on March 8th of 2011. In the United States we see Mardi Gras celebrated with lots of colorful beads – thrown from fantastical floats by costumed revellers.

One Groundhog (who asked to remain anonymous,) seen flaunting his throw beads was quoted saying “ Laissez les bons temps rouler!”  Let the good times roll . . .