The Advertising Specialties Institute (ASI) has published their most recent study analyzing channel belief versus customer needs. In a world of massive changes in communications technology and how brands go to market, the promotional product is still an effective way to motivate and influence behavior in end-users.
In a previous post (about a year ago), I centered on the number of products and how long people hold on to thier advertising specialties. I challenged you to look in your purse, desk, closets to underscore the point. Today, I am happy to report that promotional products are alive and doing well in the marketplace. People will take action to acquire them. People covet them. People steal them (yep, that data is included in the study too!) End-users still love them.
The following is a list of the top five ways promotional products can, and do, influence the way end-users behave:
1. 82% will take a survey to gain a promotional product.
2. 70.6% of end-users will go to a booth at a tradeshow
4. 33.2% will buy the “gift” with purchase
5. 27.7% will make a positive post about the company on a social networking site
As a marketer in a sea of new technologies for engagement, it is comforting to know that some things never change.