Archive for February, 2012

Developing the “Right” Promotional Product – Who are you speaking to?

February 24th, 2012

As we move forward, the audience we promote to is ever-changing. What makes them tick is important to know when developing a successful promotional product, particularly with younger audiences.

The growth of mobile communications and application consumption is on the rise. Developing promotional products that address both online and offline marketing efforts is becoming more important as the population ages. Below is a brief overview of generational cohorts and behaviors that you may want to take into consideration when developing your next promotional product or premium.

Generational descriptions derived from Wikipedia.

Create a more engaging promotional experience with QR Codes

February 1st, 2012

Recently, we received a nice nod from ASI Advantages Magazine in regard to our business card design. Our card features two QR codes that direct people to either our website or to the LinkedIn profile of the card holder.

The business card is probably one of the oldest, most popular promotional products on the planet. Richly enscribed calling cards were the hallmark of the elite for centuries, each specifically designed to convey the personality of the owner. While they are now a mainstream item, their basic purpose has not really changed over time – but communications technology has.

Taking advantage of these changes can be the difference between good and great response. QR codes can be an integral part of a well-designed promotional program.

When you design your promotional campaigns, are you thinking about how to:

Drive recipients to an online destination to get more information?

Create a greater level of engagement with your brand?

Encourage someone to purchase your product or service?

Extend the reach of your original campaign?

Here are a couple of great resources and one shameless self-promotion that I have come across/written that talk about how best to integrate QR into your promotional endeavors. They also include cautionary advice of how a good idea can go bad.

MarketingProfs:
Five Tips for Implementing a Successful QR Code Campaign

ASI Advantages Magazine:
Build a Better Business Card

IMC Promotional Products Blog:
Three Tips on Integrating QR Codes and Promotional Products