Archive for June, 2011

The Game Changer: Titanium Sports Accessories

June 21st, 2011

Titanium wristbands and necklaces. Ionic sports accessories.
If these terms are new to you, it’s time to get in the game.

From professional basketball courts to Main Street and everywhere in between, titanium and ionic sports accessories are taking the world by storm.

Why the buzz? Titanium sports accessories have been reported to enhance focus and stability and accelerate recovery time. Ionic necklaces and bracelets have become the hot new sports trend, popular with a variey of sports enthusiasts.

With massive consumer appeal and endless customizability, titanium and ionic sports accessories are ripe for the advertising specialties industry.

The best part? Built-in product exposure courtesy of the countless professional athletes who are already sporting these ultra-trendy items.

As a promotional product, this trend extends way beyond sporting events: they’re in demand for company events, reward and recognition programs, corporate gifts and loyalty programs.

Why not get your brand in the game with fully customized ionic sports accessories? It’s a surefire win for your home team.

Top 5 Pitfalls of Promotional Product Development

June 2nd, 2011

We’ve been talking a lot about how to achieve success in the advertising specialties industry using top-notch, attention-grabbing promotional products.

But for every way to get it right, there are certainly a handful of ways to get it wrong. Let’s take a look at five of the most common mistakes:

1) Getting late to market with a trend
In the advertising specialties world, showing up late is almost as bad as never showing up at all – and in some cases, it can be worse. Trends are fickle, and while some have incredible staying power (Mardi Gras beads, anyone?), others pass the peak and are quickly regulated to the dreaded ‘out of style’ status. Only two outcomes can come from arriving to market post-peak: 1) the market is over-saturated and your product isn’t new or exciting, and 2) You risk being overtly un-cool if the trend has passed. 

2) Refusing to innovate/refresh your approach
So how do you avoid getting late to market with a trend?  You pay attention. You remain always willing to mix it up and get on board with the hot new thing as it’s heating up. Doing the same old thing will yield the same old results, so watch for those trends – or partner with people who will watch on your behalf.

3) Failing to differentiate your brand identity
I have no fewer than fifteen branded pens in my drawer. Why should I grab yours to carry around use in public, exposing both myself and others to your brand? What makes yours special? Figure it out, or risk being an also-ran.

4) Sacrificing quality
We’ve talked about quality before, but the importance it simply can’t be overstated. You’re putting your logo – your brand identity – on a promotional product and allowing that product to speak to your consumers. What do you want the message to be?

5) Not targeting your key audience
This may sound like a no-brainer, but it’s shocking how frequently companies miss the mark. Who gets excited about your brand? Who gets excited about the promotional product under consideration? Make sure those two consumer segments match up. Nobody wants to be company handing out branded beer glasses to pre-teens or offering Silly Bandz to retirees.