IMC’s Shane Erickson reflects on 20 years of developing great promotional products

April 14th, 2011 by Linda Leave a reply »

We have been unearthing cool stuff since 1991 and now we’ve hit 20 years – two decades in the business! Time flies, and we’re having fun. We’re celebrating this anniversary by spilling all our secrets to success. In this exclusive interview, IMC CEO Shane Erickson shares how we’ve come this far and what lies ahead. 

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How has IMC established a place in the market?
We don’t try to be everything to everybody. We focus our energy and attention on the areas we know best (sports, beverage, and casino promotions,) and that concerted effort allows us to be exceptional in those areas.

What has been the biggest change in the industry?
Definitely importing. A lot of people in the promotional products and advertising specialties field are now going direct overseas. Some execute better than others. There is a definite learning curve. Experience counts when developing promotional products abroad. There are a lot of nuances in the process. Our sourcing team is well seasoned and has great relationships. We started importing ten years ago and have learned a lot in a decade. We will continue to help our clients by bringing them the best possible value.

What’s the key to staying relevant and competitive in the future?
For us it’s staying true to our markets and understanding our clients better and better. Our clients are who we talk to every day – the people in the sports, beverage, and casino industries. We talk to them about how and why they use the products.  It gives us better insight to develop the right promotional product for them. We want to see positive results for our clients. We are highly interested how the products worked (or didn’t work) so we can source more strategically. We strive to bring them something that they want with a twist that will deliver more. This can mean a lot of customized development – a strong point for us. It’s really about an exchange of ideas and constantly moving forward. We’re always asking our customers, “What’s new for you guys?” or bringing them new ideas we come across to the table.

 When it comes down to it, we stay true to our passion – unearthing cool stuff to create a better promotional product for our clients.

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2 comments

  1. Doing marketing of the product in a differnt way is really hard job. I have recently started marketing job and i know the hard work that goes into promoting a product . Hope i soon have a company like u. Thanks this has been a good inspiration.

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