Your response . . . only one of them can have a cookie, and there will be a contest to determine who gets it.
Wait — you would never do that, right? Because you know what will happen. By turning the cookie into a potentially unattainable prize instead of a simple giveaway, you’ve created a dramatically increased demand for the cookie. Suddenly, that cookie is the hottest thing since molded silicone bandz.
In the world of sibling rivalry, this scenario is a nightmare. In the world of branding, advertising specialties, or promotional products, it’s a gold mine.
The desire to win and be rewarded with a prize: it’s part of human nature. We’re hard-wired for competition.
Contests don’t just create buzz; they facilitate engagement. Branded promotional products can make your logo and your brand part of that engagement.
According to a 2010 study by the Advertising Specialties Institute
- People in the U.S. own nearly 10 promotional products on average
- Promotional products are kept for an average of 5.6 months.
- 41% of those who have received a promotional product indicate their opinion of the advertiser was more favorable after receiving a promotional product.
Just think what happens to that favorable impression when there’s all the lasting buzz of a contest involved. The fun and spirit of competition combined with focused, engaged attention on your brand: now that’s even sweeter than a plate of cookies.