You don’t need to be a professional trend spotter to notice when a pop culture phenomenon has taken hold of the public’s attention. Rather than watching the craze from afar, savvy marketers become active participants in these phenomena.
Infusing your logo into a pop culture powerhouse is like an instant facelift for the brand. What brand can’t benefit from a jolt of on-trend freshness?
It’s a marketing no-brainer: When the market experiences a hot new pop culture trend, the public’s demand for the product has already been demonstrated. All a company has to do is introduce a well-conceived promotional product at the right time, through the right avenues and aimed at the right customers.
83% of people in the U.S indicated they can identify the advertiser on a promotional product they own, and 41% say their opinon of an advertiser is more favorable after receiving a promotional product.
Translating popular trends into unique advertising specialties is far from a new idea. Pop culture products have been successfully permeating the promotional marketing space for decades, and the industry’s getting better at it with every new craze.
Here are just a few examples of items with pop culture presence and promotional power:
1997 – Beanie Babies
1999 – Mardi Gras Beads
2009 – Molded Silicone Bandz
2011 – Ionic Sports Accessories
The best pop culture/promotional product crossovers don’t just grab attention; they make an indelible impression. When it comes to consumer recall rate, research shows that promotional products tower over TV, print and online advertising.
Promotional products generate a 15-50% higher consumer recall rate than TV, print and online advertising.
The key to success lies in recognizing an up-and-coming trend and knowing how to infuse your brand to maximize potential and resonate with the public. Find a skilled partner who has been through the process before and knows how to capitalize on a trend.
Why shouldn’t your brand be part of the next big trend?
[i] Visnevsky, Jennifer “Promo Products Rule ROI” Advantages February, 2011 [http://advantages-digital.com/publication/?i=58573&p=109]
[ii] PPAI research via http://www.ppai.org/research and http://www.youtube.com/user/PPAIHeadquarters#p/u/29/8yjZF0d1Wny