Archive for August, 2010

From Performance Technology to Collectibles – New Promotional Trends in Silicone Bands

August 13th, 2010

The silicone wristband (remember Lance Armstrong) has split its evolutionary path.

From the serious to the silly – silicone wristbands are hot again. Check out these two new trends from opposite ends of the spectrum. Both are great promotional items and are an innovative twist on this popular ad specialties product.

YankeesTexasPerformance Technology

These bands tout the ability to give you better balance or increase strength and flexibility. Pro athletes are wearing them across a wide variety of sports disciplines. In terms of promotion, these are great tie-ins to promote organizational stability, flexibility, and strength. The novelty factor infuses an underlying message of innovation, out-of-the-box thinking and cutting-edge awareness.

One of our graphics team brought one out with him one night for some night life field testing. The wristband was designed to help with physical balance. Results showed that, indeed, it was harder to push someone off balance when wearing one. Fun and functional, this item is interactive and creates a lot of buzz.

Bands on WristSilly and Successful

Who would have thought that the molded silicone version of a rubber band would be an overnight collectible. Kids across the nation are colleting these and wearing them by the dozens. Numbers, letters, objects, animal and people sillhouetes in bright colors adorn the wrists like spongey gauntlets.

 

espBandzThis collectible craze is not only limited to children. The all important adult demographic has been spotted sporting these super cool wristbands. Once only available in stock shapes, the silicone wristband is now available to promotional marketers as a custom molded product. Custom packaging solutions are also offered to further underscore brand messaging.

Who knew such a silly idea would end up as a promotional powerhouse?