Check your desk, your closet or your morning mug. I bet there is at least one promotional product in the effluvia of your daily life. Have you ever noticed that promotional products have a weird way of becoming some of your favorite items? I never noticed this phenomenon until I started working in the world of premiums. Please note that this is not only personal conjecture – there is statistical data that proves that theory. Millions of us receive, keep and continue to use those cute little advertising specialties.
Why do we love them so much?
Is there a coolness factor? Remember as a kid waiting for the next great item in the cereal box? You must remember Mom ordering you to finish a box of something you totally disliked because you made her buy it for the premium it contained. What else can explain the frenzy to stand in line for what may seem like hours for a complimentary gift bag or the anxiety that goes with not knowing if they will run out?
Is fondness triggered by allowing us to relive a moment? One of our Reps cheerfully announced the day after Super Bowl XLIII that he had spotted one of our Cardinals V8 inline bead products in a pre-game interview. This is a very satisfying experience for those of us who make these things. My favorite piece of this year’s Super Bowl’s promotional product memorabilia is the picture of the two lovely Steelers Fans attached. They are decked out in full IMC extreme fan regalia, which we all know has mystical qualities to improve your team’s chance of winning.
Times are tough and uncertainty is high, but some things never change. I will still get that phone number off the wall, drink tea from a logo’d mug and stand in line to get my goodie bag. Promotional products are influencing the way we purchase and winning us over every day.
For research data and statistical information regarding promotional products, link to the following trade organizations: